What Happened to Cassette Brands? Imation Revives TDK, Memorex

Scotch 3M CassetteThe 1970s cassette brands Memorex and TDK are back as electronics brands.

Business Week reports that the brands have been revived by Imation (IMN), which itself was a spin-off of 3M. For the revival, Imation hired Ziba Design of Portland, Ore., to create electronics relating to audio products.

The company sells Memorex-branded iPod accessories, digital photo frames, DVD players, MP3 players, karaoke machines, and TVs at retailers such as Wal-Mart Stores (WMT) and Target (TGT).

We went through and tried to recall other brands of cassettes. Happily, each of these brands is still around.

  1. Scotch: Yes, early on, the folks at 3M who made Scotch tape made cassettes.
  2. Fuji: The film company also made cassettes.
  3. Sony: Sony had a period where they made flavored/fruit smelling cassettes.
  4. BASF: The chemical company also sold cassettes; their chrome was top of the line.
  5. Maxell: The company had a strong audiophile audience.
  6. Denon, the stereo company, had a high end line in the 1980s.
  7. JVC also sold cassettes.
  8. Ampex was the original brand of tape recording equipment; Ampex advertised their Grand Master cassettes in the early 1980s as being the Tape of the Stars.

Learn more about vintage cassettes at vintagecassettes.com

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

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