10 Ways To Revive a Dead or Dying Brand
Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. At right, the logo for the venerable... Read more.
GM Stock Drop Mirrors Olds Elimination
O.K. So this news July 3, 2008 had us frightened, freaked and sad. The stock value of General Motors is less than Mattel, which makes Hot Wheels. So reports Bloomberg.... Read more.
Estes Rockets: One of the “Nifty” Science Brands
For Americans to again embrace production, innovation, science and enthusiasm, we need to get kids, mainly young boys, doing crap with their brains and their hands.... Read more.
We’re Lovin’: Remastered Casey Kasem A.T. 40
Now on with the countdown! Yes, you can still catch Casey Kasem’s original 1970s American Top 40 radio shows on your local FM. The shows have returned from... Read more.
Big Bad(?) Surprise: New Holiday Inn Logo
We are totally stumped by this one. Blogger Gentleman Agitator emailed to tell BrandlandUSA of his frustration with a new Holiday Inn logo. Don’t get us wrong.... Read more.
Remembering the Sears Yachtsman Brand
There was a time when Sears ruled the world of sporting goods, and brands like Ted Williams and Sears Yachtsman were seen as prestige. At right, a Sears Yachtsman... Read more.
Aviva Ruins Historic Norwich Union Brand
What happens when you have a 200-year-old insurance brand name and some smartsy fartsy “branding” and “marketing” people get involved? The... Read more.
Forbes Columnist: Keep Mercury Division
Forbes columnist Jerry Flint wrote a great column June 17, 2008 on the future of Ford Motor Company’s Mercury brand, and whether the sorta-dashing Ford President... Read more.
Ethiopian Airlines, Last Piece of TWA
Of the surviving pieces of Trans World Airlines, or TWA, includes Canteen, the office catering and snacks company, the TWA Hotel and Ethiopian Airlines. Ethiopian... Read more.
Frog Orr-Ewing on Nostalgia as a Spiritual Gift
In all this business of branding and nostalgia, the question is whether it is relevant to today. How does one live in the present while seeking to turn back to the... Read more.