We’re Taking the AirTran Cirque B-717 to Orlando
On Monday, the AirTran unveiled a “Say YES to Orlando” wrapped airplane with a special performance from the resident company La Nouba by Cirque du Soleil. The... Read more.

Flagship Hotels of Great Industrial Companies
There is something great about a brand that does not stick to its brand. Particularly industrial companies that go into the business of resorts. Modern management... Read more.

Tennis Top 10 Brands. Plus Fred Perry and Paul Weller
Tennis great Fred Perry might have died in 1995, but his legacy lives on with the Fred Perry tennis line. BrandlandUSA judges it the Top Tennis Brand of All. Why?... Read more.

10 Ways To Revive a Dead or Dying Brand
Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. At right, the logo for the venerable... Read more.

GM Stock Drop Mirrors Olds Elimination
O.K. So this news July 3, 2008 had us frightened, freaked and sad. The stock value of General Motors is less than Mattel, which makes Hot Wheels. So reports Bloomberg.... Read more.

Estes Rockets: One of the “Nifty” Science Brands
For Americans to again embrace production, innovation, science and enthusiasm, we need to get kids, mainly young boys, doing crap with their brains and their hands.... Read more.

We’re Lovin’: Remastered Casey Kasem A.T. 40
Now on with the countdown! Yes, you can still catch Casey Kasem’s original 1970s American Top 40 radio shows on your local FM. The shows have returned from... Read more.

Big Bad(?) Surprise: New Holiday Inn Logo
We are totally stumped by this one. Blogger Gentleman Agitator emailed to tell BrandlandUSA of his frustration with a new Holiday Inn logo. Don’t get us wrong.... Read more.

Remembering the Sears Yachtsman Brand
There was a time when Sears ruled the world of sporting goods, and brands like Ted Williams and Sears Yachtsman were seen as prestige. At right, a Sears Yachtsman... Read more.

Aviva Ruins Historic Norwich Union Brand
What happens when you have a 200-year-old insurance brand name and some smartsy fartsy “branding” and “marketing” people get involved? The... Read more.