In retail, national retailers always resist local planners in order to push a uniform brand identity. But the subtleties of each retail location should be recognized. While a retail brand needs to use uniform colors, the way the brand appears on each sign is a bit of local connection. IfMORE HERE
BOSTON – A new Christmas identity for Wayfair‘s flagship catalog has taken a quite normal turn. In this day, that is a bold step. The look is so bold it even features a sterling silver coffee pot atop a breakfast table. The flagship carrier for the season and brand isMORE HERE
In the early 1970s, Levi’s were the brand that everyone wanted, far above competitors like Lee and Wrangler. As Levi’s were the original brand of jeans, any store that carried the line had guaranteed sales and cachet. At that time, the so called “designer” jean brands like Sasson, Calvin KleinMORE HERE
Consolidation has ruined the radio industry, destroying the legacy of generations of independent radio stations, and local radio voices. But a new (but very old) idea has come back to possibly rescue the industry. It is the advertiser owned radio station. Over a century after the founding of radio inMORE HERE
ORRVILLE, Ohio — The J. M. Smucker Co. (NYSE: SJM) announced Sept. 11, 2023 the acquisition of Hostess Brands, Inc. (NASDAQ: TWNK) for $34.25 per share in cash and stock, totaling approximately $5.6 billion, including $900 million in net debt. “We are excited to announce the acquisition of Hostess Brands,MORE HERE
LAKEVILLE, CONN. – Chrysler will be the honored car brand at this year’s Lime Rock racetrack and the Lime Rock Park Historic Festival, set for Aug. 31 to Sept. 4 in northeast Connecticut. The marque, which has suffered from a paucity of models, will produce its last 300, the 2023MORE HERE
The idea of changing up your food brand with special new flavors and promotions appears to be getting out of hand. This week, the idea went completely shark-jump mad, with the launch of a limited edition cotton candy-flavored French’s catsup in Canada. The promo is available at special pop-ups inMORE HERE
WASHINGTON – The Madison Hotel in Washington D.C. celebrates its 60th anniversary this year. The hotel, known for hosting world leaders and celebrities, was the creation of developer and amateur historian Marshall Bentley Coyne. Coyne opened the hotel in 1963, the year President John F. Kennedy was assassinated. JFK andMORE HERE
NEW YORK – The Omnicom (NYSE: OMC) group of advertising companies was named Most Creative Company of the Year at the 70th annual Cannes Lions International Festival of Creativity in France. Ads for Skittles and Marmite were among the winners. Over 120 agencies from 40 countries contributed, winning a totalMORE HERE
INDEPENDENCE, Ore. – Not too many years ago, clovers were seen as lucky. American yards, mowed by actual fathers, left them be. Children could then lie on the ground, and search for clovers with four leaves. These happily deformed prizes were then placed in books as tokens of luck. ThroughMORE HERE