Folgers Coffee is one of those rare American brands that’s more than just a name on a can. Its roots stretch back to 1850, when William H. Bovee established the Pioneer Steam Coffee and Spice Mills in San Francisco. The company pioneered selling pre-roasted and ground coffee, an innovation inMORE HERE

The news that MSNBC will shed its peacock and NBC branding is nothing short of an identity crisis for the struggling cable channel. The network will reemerge as MSNOW, shorthand for New Opinion World. It’s baffling. The “MS” once had a clear lineage to Microsoft and its joint work with NBC, butMORE HERE

A refresh for a historic brand can now be as simple “merch” hoodies and tees trying some new co-promotions with a fellow brand. Such is the case with a co-promotion of Canada Dry, the soft drink, with the Canadian retailer Roots. They have launched what is sometimes now called aMORE HERE