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Haspel Suits Mark 100 Years

January 13th, 2009 · No Comments

By Garland Pollard

Haspel SuitBATON ROUGE – Haspel is one of those great American brands, best known for inventing the seersucker suit. It was founded in 1909, which means that this year is the centennial.

Happy 100 years, you great looking suit! It is so true. So true. Southern men feel better in a Haspel seersucker suit.

The company was sold out of the family in 1977, but repurchased in 1994. And today, it is attempting to redefine itself, run by President Laurie Haspel Aronson, great-granddaughter of the founder. Interesting, we just wrote about the original family repurchasing Anderson-Little.

Local press reports have the company partnering with Neema Clothing Ltd. and Graj + Gustavsen, a New York branding firm.

More branding stories of interest:

Market Demand for Dead Jewelry Brands
P&G Brings Back Rochas
Aloha and Mahalo, Alfred Shaheen
Bringing Jack Murphy to the States
So What Happened To Russ Togs?
Cohen & Sons: Bringing Back a Brand on Kickstarter

Tags: Fashion · Made in USA · Regional Brands · Retail

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