By Garland Pollard
LOS ANGELES – We’ll miss the man of the Corinthian leather! Great obit on him on Bloomberg.com. The ads said that the Chrysler Cordoba commercial had “tastefulness of its appearance” and the “thickly cushioned luxury of seats available even in soft Corinthian leather.”
According to Bloomberg, the phrase “Corinthian leather” had been made up by copy writers at Young & Rubicam, Adweek later reported. And he later promoted the LeBaron (essentially a reworked Plymouth Volare) and The New Yorker, which was a jazzed up K-Car. He was a terribly underestimated actor.
Seems like Bob Nardelli needs to find ANOTHER Ricardo Montalban to huckster some of the stuff on Chrysler lots.
Read our stories on Chrysler, including:
- GM, Ford and Chrysler Need Stripped Cars as the absence of low-priced base models is an opportunity Detroit is missing.
- Down the Road for Chrysler-Plymouth Dealers: The news on Chrysler isn’t good. The company announced yesterday that it was drastically scaling down its dealer network, only a few months after killing yet another product line.
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