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Goodbye Ricardo Montalban!

January 14th, 2009 · No Comments

By Garland Pollard

LOS ANGELES – We’ll miss the man of the Corinthian leather! Great obit on him on The ads said that the Chrysler Cordoba commercial had “tastefulness of its appearance” and the “thickly cushioned luxury of seats available even in soft Corinthian leather.”

According to Bloomberg, the phrase “Corinthian leather” had been made up by copy writers at Young & Rubicam, Adweek later reported. And he later promoted the LeBaron (essentially a reworked Plymouth Volare) and The New Yorker, which was a jazzed up K-Car. He was a terribly underestimated actor.

Seems like Bob Nardelli needs to find ANOTHER Ricardo Montalban to huckster some of the stuff on Chrysler lots.

Read our stories on Chrysler, including:

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Tags: Advertising · Cars

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