Perhaps finally, during this Trump administration, the penultimate Reagan-era vehicle, the Jeep Grand Wagoneer, will return. The idea has been under discussion for some time. In the FCA 360 blog, the company said that Fiat Chrysler will invest roughly $1 billion investment to retool and modernize the south plant ofMORE HERE

WHITE SULPHUR SPRINGS – Ran across this ad in an old Life magazine, and it made me immediately think of how much the auto market today might never understand the motorcar brand Plymouth. Pictured here, a drawing of a Plymouth in front of The Greenbrier, the West Virginia resort. Plymouth, a ChryslerMORE HERE

The Dodge Dart will return next year; see www.dodge.com for pictures and information about the January 9, 2012 “reveal”. Based on an Alfa Romeo Giulietta, it is truly a sportscar, and bears no resemblance to the original. Nevertheless, the return is good news. Because through the years, one niche that ChryslerMORE HERE

AUBURN HILLS – The most recent issue of Automobile magazine reports that Jeep will revive that icon of the Reagan era, the Grand Wagoneer model. BrandlandUSA advocated for the return of the Wagoneer in October of 2009. The Wagoneer, with its trademark fake woodgrain siding, was built from 1963 toMORE HERE

Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release dates from 2004. Basically, it’s a Wrangler, but it comes specially packaged, with a Willys decal, and Army paint colors and tires. The Willys packageMORE HERE

WASHINGTON, D.C. – Just off the headlines. The massive shutdown of dealers ordered by the Obama administration was a massive failure. Not that you couldn’t have noticed by just talking to some of the dealers themselves. I recall running into a group of repair guys from Sarasota Chrysler-Plymouth, which isMORE HERE

AUBURN HILLS – Change is not the friend of brands. So when we happened to notice that Dodge Trucks were becoming rebranded as Ram, we were, to say the least, annoyed. Then, we heard Ram Brand President and CEO Fred Diaz on a post from the Detroit Auto Show. OhMORE HERE

The new Land’s End catalog features one of the great American cars, a car brand with great enduring appeal. The Grand Wagoneer. It still holds as an icon, or so the happy scene to the right shows. The car helps sell clothes, and connotes a lifestyle. The branding question isMORE HERE

STAUNTON, Illinois – We ran across the website of Country Classic Cars. Man, do they have some good stuff. A great old Willys Overland Jeep, 1949, only $8950. Above, a Ford Ranch Wagon, 1966, only $3,950. But I am really Jones-ing for this Chrysler Newport. GM or Chrysler ought toMORE HERE