BrandlandUSA

Your name has been your name for as long as you’ve known you. At least that’s the case for most of us.between the ages of four and seven months, the neurons involved in name recognition kicked in, and you learned to recognize your own name. And so you learned the word or words that represent [...]

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The employment picture is a fright, no matter how nicely the people at Bureau of Labor Statistics spin it. In the last year, my adopted home state of Florida lost nearly one million jobs, and we won’t get them back for years, even if the recession fades. The question I have been pondering is what [...]

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Brand managers and marketers like to think they do it all. But the reality is that adept brand manager of a legacy brand sees forces out there, and takes advantage of the goodwill. It is not always necessary to create demand; instead the best practice for an older product is to see what consumers are [...]

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INGLEWOOD, Calif. – As the new 2010 Health Care Bill has been introduced and passed, medical professionals in addition to the general public have all said in unison – “ok, now what?” Many unanswered questions remain. People are still trying to understand the most important thing of all – how the healthcare bill affects them [...]

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NEW YORK – We noticed something interesting in how Estée Lauder manages its brands. The mention came in a press release where Coach (NYSE: COH) and Estée Lauder (NYSE: EL) decided to market a new fragrance for the department store market. What was fascinating is that Estee Lauder operates its smaller brands as part of [...]

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The late landscape architect Charles Gillette had a trademark in his garden designs. Gillette, so focused on symmetrical designs and order, was not afraid to leave something wild or out-of-sync in his landscape. If he was landscaping a property, and there was a native cedar tree stuck in an odd location, he would sometimes leave [...]

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No, I’m not talking about the late Jerry Garcia. I’m talking mums. Potted mums. I have been thinking about a pot of red mums that sit by the walkway into my house. Different things happen to mums in different economies. When things are booming and we all have cash, we tend to get some new [...]

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The ideas of branding and brand revival follow closely the ideas of historic preservation. There is outright restoration (making an exact copy), renovation (taking pieces of the old and redoing) and adaptive reuse. We heard another historic preservation analogy that fitted the branding process, in today’s New York Times. It was a story on preservationist [...]

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Saturday Night Live and British Airways’ new LCY-JFK flight one are two different business ideas illustrating an important idea, namely adaptive reuse.Traditionally, adaptive reuse is applied to historic preservation of buildings. It is a very specific idea; to properly understand it you need to go and read James Marston Fitch‘s seminal book, Historic Preservation. In [...]

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New York is, of course, a great tourist destination. But with vacancy rates going up, it needs a spurt. Recently, The Fantastiks came back. That’s quite interesting. And then a version of the old Horn &  Hardart Automat returned, in the format of Bamn! It got us thinking. What are the other tourism opportunities out [...]

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