L’Oreal recently announced a new addition to their roster of celebrity spokespeople, signing actress Julianna Margulies as a new ambassador and celebrity face for the brand. Ms. Margulies currently stars in the critically acclaimed TV series “The Good Wife,” for which she won a Golden Globe and SAG award forMORE HERE
Your name has been your name for as long as you’ve known you. At least that’s the case for most of us.between the ages of four and seven months, the neurons involved in name recognition kicked in, and you learned to recognize your own name. And so you learned theMORE HERE
The employment picture is a fright, no matter how nicely the people at Bureau of Labor Statistics spin it. In the last year, my adopted home state of Florida lost nearly one million jobs, and we won’t get them back for years, even if the recession fades. The question IMORE HERE
Today, we explore brand names that are still around, but ignored or underutilized by their owners. In some ways having an underestimated brand is good, as too much of exploiting a brand makes it vulnerable to overexposure. Nevertheless, there is a vast difference between overexposure and prudent exposure. We areMORE HERE
Brand managers and marketers like to think they do it all. But the reality is that adept brand manager of a legacy brand sees forces out there, and takes advantage of the goodwill. It is not always necessary to create demand; instead the best practice for an older product isMORE HERE
INGLEWOOD, Calif. – As the new 2010 Health Care Bill has been introduced and passed, medical professionals in addition to the general public have all said in unison – “ok, now what?” Many unanswered questions remain. People are still trying to understand the most important thing of all – howMORE HERE
NEW YORK – The news that Coach (NYSE: COH) and Estée Lauder (NYSE: EL) decided to market a new fragrance for the department store market revealed a brand strategy, the brand think tank. Estee Lauder calls it their brand think tank called Beauty Bank. BeautyBank is the entrepreneurial think tankMORE HERE
The late landscape architect Charles Gillette had a trademark in his garden designs. Gillette, so focused on symmetrical designs and order, was not afraid to leave something wild or out-of-sync in his landscape. If he was landscaping a property, and there was a native cedar tree stuck in an oddMORE HERE
No, I’m not talking about the late Jerry Garcia. I’m talking mums. Potted mums. I have been thinking about a pot of red mums that sit by the walkway into my house. Different things happen to mums in different economies. When things are booming and we all have cash, weMORE HERE
The ideas of branding and brand revival follow closely the ideas of historic preservation. There is outright restoration (making an exact copy), renovation (taking pieces of the old and redoing) and adaptive reuse. We heard another historic preservation analogy that fitted the branding process, in today’s New York Times. ItMORE HERE