SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, the entry for RadioShack (NYSE: RSH) by the student team of Rodrigo Mitma and Josh Finkelstein. Brand Problem: Big-Box and online electronic stores are superior in sales. Research shows that [...]

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We caught a fascinating piece on Radio Shack (NYSE: RSH) in the most recent edition of Adweek. Radio Shack has put out an RFP for their advertising account. One bit of Andrew McMains’ story caught our eye: Online shopping, per the RFP, has not only made consumers more price sensitive, but has commoditized the customer [...]

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Dear Radio Shack So business stinks. But when we go by to the store closest to our house, we can’t tell the difference between a Radio Shack and the Sprint store at the other end of the shopping center. We got a great comment on BrandlandUSA today about one of our posts on private brands [...]

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Opportunity for the electronics retailer So Circuit City is gone, and it’s Best Buy (NYSE: BBY) and Radio Shack (NYSE: RSH). How opportune for Radio Shack, whose stock seems to be in miracle zone, namely above $10 a share. In August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. They [...]

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Radio Shack, Reuters reports, has had an excellent quarter, in a time when other retailers have not. Wow. But let’s digress into nostalgia. It’s much more fun. As a child and as a devotee of brands, I shared a love (and frustration) with the Radio Shack (NYSE: RSH) of the 1960s, 70s and 80s. (Great [...]

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Save an American electronics icon with Realistic & Micronta The news on RadioShack Corp. is not good. Sales are down in the current quarter by 15 percent, and the Fort Worth, Texas retailer has closed hundreds of stores. Wall Street has all sorts of answers for why this Corner Electronic Geekfest Gathering Spot is failing, [...]

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