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SAVANNAH - Entries are just out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, the entry for RadioShack (NYSE: RSH) by the student team of Rodrigo Mitma and Josh Finkelstein.
Brand Problem: Big-Box and online electronic stores are superior in sales. Research shows that the […]
Phoenix Project Entry #2: How to Reposition RadioShack
June 1st, 2009 · 3 Comments
Tags: Phoenix Project · Retail · electronics
Adweek on Radio Shack RFP
February 6th, 2009 · 3 Comments
We caught a fascinating piece on Radio Shack (NYSE: RSH) in the most recent edition of Adweek.
Radio Shack has put out an RFP for their advertising account. One bit of Andrew McMains’ story caught our eye:
Online shopping, per the RFP, has not only made consumers more price sensitive, but has commoditized the customer service provided […]
Tags: Retail · electronics
Radio Shack: Where’s The Flavoradio?
February 3rd, 2009 · 2 Comments
Dear Radio Shack
So business stinks. But when we go by to the store closest to our house, we can’t tell the difference between a Radio Shack and the Sprint store at the other end of the shopping center. We got a great comment on BrandlandUSA today about one of our posts on private brands at […]
Tags: Retail
Radio Shack’s Perfect Moment
January 23rd, 2009 · No Comments
Opportunity for the electronics retailer
So Circuit City is gone, and it’s Best Buy (NYSE: BBY) and Radio Shack (NYSE: RSH). How opportune for Radio Shack, whose stock seems to be in miracle zone, namely above $10 a share.
In August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. They included bringing […]
Tags: Retail
The Soul of Radio Shack Was Flavoradio
September 12th, 2008 · 5 Comments
Radio Shack, Reuters reports, has had an excellent quarter, in a time when other retailers have not. Wow. But let’s digress into nostalgia. It’s much more fun.
As a child and as a devotee of brands, I shared a love (and frustration) with the Radio Shack (NYSE: RSH) of the 1960s, 70s and 80s. (Great history […]
Tags: Retail
The solution for Radio Shack’s problems
August 1st, 2007 · 7 Comments
Save an American electronics icon with Realistic & Micronta
The news on RadioShack Corp. is not good. Sales are down in the current quarter by 15 percent, and the Fort Worth, Texas retailer has closed hundreds of stores.
Wall Street has all sorts of answers for why this Corner Electronic Geekfest Gathering Spot is failing, and they […]
Tags: Retail
