BrandlandUSA: Since 2006, America's news authority on legacy brands and classic brands.

 header image 4

Eight Reasons Radio Shack Has Some Value

March 24th, 2015 · 2 Comments

The news that there were numerous bidders for the remnants of Radio Shack includes the fact of a joint Sprint/Radio Shack deal that came to the press in February. The bid aims to keep a half-skeleton of the stores alive, and use them as a place to promote Sprint wireless. We hope it wins, as […]

[Read more →]

Tags: Electronics

Phoenix Project Entry #2: How to Reposition RadioShack

June 1st, 2009 · 3 Comments

SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, the entry for RadioShack (NYSE: RSH) by the student team of Rodrigo Mitma and Josh Finkelstein. Brand Problem: Big-Box and online electronic stores are superior in sales. Research shows that […]

[Read more →]

Tags: Collegiate · Electronics · Retail

Adweek on Radio Shack RFP

February 6th, 2009 · 3 Comments

We caught a fascinating piece on Radio Shack (NYSE: RSH) in the most recent edition of Adweek. Radio Shack has put out an RFP for their advertising account. One bit of Andrew McMains’ story caught our eye: Online shopping, per the RFP, has not only made consumers more price sensitive, but has commoditized the customer […]

[Read more →]

Tags: Electronics · Retail

Radio Shack: Where’s The Flavoradio?

February 3rd, 2009 · 3 Comments

Dear Radio Shack So business stinks. But when we go by to the store closest to our house, we can’t tell the difference between a Radio Shack and the Sprint store at the other end of the shopping center. We got a great comment on BrandlandUSA today about one of our posts on private brands […]

[Read more →]

Tags: Retail

Radio Shack’s Perfect Moment

January 23rd, 2009 · No Comments

Opportunity for the electronics retailer So Circuit City is gone, and it’s Best Buy (NYSE: BBY) and Radio Shack (NYSE: RSH). How opportune for Radio Shack, whose stock seems to be in miracle zone, namely above $10 a share. In August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. They […]

[Read more →]

Tags: Retail

The Soul of Radio Shack Was Flavoradio

September 12th, 2008 · 6 Comments

Radio Shack, Reuters reports, has had an excellent quarter, in a time when other retailers have not. Wow. But let’s digress into nostalgia. It’s much more fun. As a child and as a devotee of brands, I shared a love (and frustration) with the Radio Shack (NYSE: RSH) of the 1960s, 70s and 80s. (Great […]

[Read more →]

Tags: Retail

The solution for Radio Shack’s problems

August 1st, 2007 · 8 Comments

Save an American electronics icon with Realistic & Micronta The news on RadioShack Corp. is not good. Sales are down in the current quarter by 15 percent, and the Fort Worth, Texas retailer has closed hundreds of stores. Wall Street has all sorts of answers for why this Corner Electronic Geekfest Gathering Spot is failing, […]

[Read more →]

Tags: Retail