We thought that the discount store layaway was gone. But this season, Kmart is pushing it in a new series of ads. In fact, in the small print on the ads, Kmart announces that they are the only major national retailer that does it.
Good idea. While cannot predict what will happen to Kmart, it is clear that they need to BE Kmart if they are to survive. They need to be downscale, and everything that is modest, but essential.
The Savings Place.
J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands.