Wilkinson, the Brand for Mud Baths

CALISTOGA – A great brand can come from doing something simply and well for just a few decades. Take the case of Dr. John Wilkinson and his Dr. Wilkinson’s Hot Springs Resort of California.

Today, his children Mark and Carolynne are the owners, and have run the mud zone for two decades, preserving not only the volcanic mud process but the resort’s original neWilkinson’s Calistoga Mud Bathson sign. The resort marries funky alternative medicine with roadside culture, regional cuisine and California travel. The recipe for the mudbaths is secret.

The resort was founded in 1952 by John “Doc” and Edy Wilkinson. Growing up in the San Joaquin Valley of California, Doc Wilkinson fell in love with the healing qualities of Calistoga, and created Dr. Wilkinson’s Hot Springs Resort.

They advertise themselves as one of Calistoga’s oldest spas, and the only local facility that still operates under founding family ownership.

Dr. Wilkinson’s Hot Springs Resort, 1507 Lincoln Ave., Calistoga, CA 94515, 707-942-4102, www.drwilkinson.com


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands.


  1. Raul
    Good question but don’t think so. I think if you check ANY groundwater in any agricultural area, you might find things that don’t seem good. Frankly, any hot sulfur baths are coming out of the depths of the earth, and there are all sorts of trace minerals. Plus, you shouldn’t be in the hot water for that long anyway. Everything in moderation, including the vino.

  2. Someone said the arsenick, mercury and chloron in the hot underground water is killing the grape orchards in Calistoga. Is this really true? Will it hurt people who swim in the hot water?

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