PHILADELPHIA – The edgy ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name.
In a press release, the agency said that the change from Gyro to QCM reflects changes in American popular culture. Says Gyro’s founder, Steve Grasse. “The go-go excesses of the millennium is over,” Grasse said.
Now that the limitless appetite of the American consumer has ruined the global economy, there is nothing left for Gyro to do. It is time to move forwards (and also backwards) to a new epoch, one of where America creates real wealth through simple living and hard work. The party was a blast, but now the party is over. The work, meanwhile, goes on.
They’ve launched Sailor Jerry, a rum brand, and acquired a major stake in Narragansett Brewery. Grasse has also purchased a 72-acre farm in the White Mountains of New Hampshire that he plans to use it as a lab for a “new culture of agrarian traditionalism.”
QCM will operate out of the old offices of Gyro Worldwide. It will offer clients the same array of branding, identity, promotion, and new product development services. But in addition to creating work for other companies, QCM will be developing its own line of artisanal products, many developed on Grasse’s farm. “I aspire to be a true Renaissance man,” Grasse says, “a pre-robber baron capitalist in the tradition of Franklin, Jefferson and Washington.”