Piggly Wiggly is one of those brands that is famous mostly because it is a cool name and a cool mascot. For generations, Americans have loved the concept that you followed a grocery store around like a pig’s tail, and you would pass through ALL the merchandise. Hence, Piggly Wiggly.
There are more than 600 Piggly Wiggly stores today; in 17 states too. The chain is only a Southern phenom.
A bit of history from their website:
Piggly Wiggly was founded in Memphis, Tennessee in 1916 by Clarence Saunders. In grocery stores of that time, shoppers presented their orders to clerks who gathered the goods from the store shelves. Saunders, a flamboyant and innovative man, noticed this method resulted in wasted time and man hours, so he came up with an unheard-of solution that would revolutionize the entire grocery industry: he developed a way for shoppers to serve themselves.Despite predictions that this new kind of store would fail, the first Piggly Wiggly opened September 6, 1916 at 79 Jefferson Street in Memphis.
Above, a sign from the store just off I-95 in Santee, South Carolina. The Santee store ought to promote the location as a tourist trap for families trekking from the Northeast to Florida; the store makes a great rest stop, as the kids will like the logo and idea. Buy a few billboards and give Pedro a run for it, Mr. Pig!
By the way, you should know that Piggly Wiggly stores are independently owned and operated. Hooray. We like that.