Kraft apparently has some new versions of their Seven Seas sub-brand on the shelves.
On a recent visit to Publix, we spied these new shelf entries for Seven Seas. The logo makes the familiar Kraft oval less prominent than the “Seven Seas” triangle. A fairly nice approach to preserving the legacy and goodwill of an old brand after a messy merger.
Seven Seas was once a separate company, part of Anderson Clayton Foods.
Read more about the history of packaged salad dressing in an earlier entry by BrandlandUSA guest columnist Dooney Tickner.
BrandlandUSA Contributing Writer and business historian Dooney Tickner is the owner of Dooney's Book Company in Ft. Walton Beach, Florida.