NEW YORK – Searching for an old Victrola? Why not buy the brand instead?
A private equity firm will auction a portfolio of 150 older U.S. consumer and retail brand names.
The auction will be held live in New York City and online on December 8th at 10 a.m. at the historic Waldorf=Astoria in Midtown Manhattan. Thirty percent of the trademarks will be sold without reserve.
“In recent years, there has been a renewed interest around the world in branding that evokes nostalgia, making this auction of classic trademarks a rare opportunity for investors and forward thinking companies looking to capitalize on the authenticity that they provide in the global marketplace” said John Cuticelli of Racebrook, in a press release. “The brands that are available for purchase have significant brand equity.”
Brands on the extensive list include American Brands, Inc., Handi-Wrap, Meister Brau, Shearson, Victrola, Lucky Whip, Phar-Mor, Braniff International, Bowery Savings Bank, Snow Crop and Allied Signal. Some of the brands were part of the 200 Kelsey Associates “Brandvault” trademark portfolio assembled in 2007.
Racebrook owns Sheldon Good & Company, a real estate auction company. Registration will begin at 9 a.m. and the auction will start at 10 a.m. See www.trademarkauctioninfo.com or call 800-374-4881.
There are numerous great old brands on the list in every business segment.
FINANCIAL SERVICES
- Bowery
- Continental Illinois
- Shearson
- Girard Bank
- Kuhn Loeb
CANDY TRADEMARKS
- Kool Shake
- Old Nick
- Pom Poms
- Rocky Rounds
FOOD TRADEMARKS
- American Brands
- Breakfast Mates
- Cheez Kisses
- Cocomalt
- Crustquick
- Lucky Whip (Topping)
- Snack Mate
- Snow Crop
- Squeeze A Snack
- Stir ‘N Frost
BEVERAGE TRADEMARKS
- National Premium
- Old Soda Shoppe
- Meister Brau (formerly a Miller discount brand)
OIL AND ENERGY
- Sky Chief
- American Petrofina
HAIR CARE
- Everynight
- Kindness
- Long & Silky
- Lustre Crème
- Permastrate
- Short & Sassy
SUN TAN
- Bronze Lustre
- Sudden Tan
- Sun ‘N Surf
BATH TRADEMARKS
- Showermate
COSMETICS
- Futurama
- Jacqueline Cochran
- Lip Kissers
- Nail Slickers
DEODORANTS
- Mum
- Stopette (remembered from sponsorship of old game shows)
- Nudit (hair removal)
SHAVING TRADEMARKS
- Eversharp
- Rapid Shave
MAGAZINE TRADEMARKS
- Changing Times
- Collier’s
- Punch
- Saturday Review
APPAREL TRADEMARKS
- Bobby Socks
- H.I.S.
- London Britches
- Anna Karenina
- Knickerbockers
- Discowear
- Mister John
- Paris Elegant
- Annie Hall
- Edwardian
- Hippy
- Mondrian
- Poiret
- Page Boy
- Patchwork
- Fair Isle
- Paquin
- Lazy Bones
- Jonathan Logan
- Jacqueline Cochran
HOUSEHOLD PRODUCTS
- Handi Wrap (Plastic Wrap)
- Rain Barrel (Detergent; Fabric Softener)
- Finito (Pesticide; Insect Repellent)
- Party Tyme (Cocktail Shakers)
RESTAURANT TRADEMARK
- Rustler
AIRLINE TRADEMARKS
- Boac
- Braniff
PET PRODUCTS
- Burgerbits
TECHNOLOGY TRADEMARKS
- Victrola (Audio/Video, Computers, Telephones)
- Phonola (Audio/Video, Telephones)
- Intelligent Electronics (Audio/Video, Telephones)
- Allied Signal (Computers, Telephones)
- Infoseek (Search Engine)
- Control Data (Audio/Video, Telephones)
- General Instrument (Audio/Video, Telephones)
MOVIE THEATER
- General Cinema
check VETO cream deoderant
Have been on a cleaning out old stuff toot and found a Carroll Reed catalog from 1993. You wrote a blog post about Carroll Reed in 2007.
This catalog shows colorful sweaters, sweatshirts, raincoats, long-sleeve tees, boxers and more with iconic brands knitted into or imprinted on them.
For example there’s a blue raincoat with the Morton Salt girl on the back and a red and white sweater with the Campbell Soup design.
If anyone knows if these products still exist anywhere please let me know.
Thank you
Among the brands listed for auction, I like, ‘Rain Barrel’ as a line of organic plant food, ‘Meister Brau’ as a line of sausages, and, ‘Finito’, and, ‘Sky Chief’ as high ABV microbrews.
I read somewhere that a woman recently did a search and struck a deal, buying the trademark for the old defunct rock magazine, ‘creem’, for just $300. Creem is now a fashion magazine.