Nice New Store Brand at Walgreens

20111228-170419.jpgDEERFIELD, IL – Walgreens has a nifty new store brand for store-branded groceries. It’s called Nice, and it tries to take a snazzy approach to the basics, including coffee, rice and the like.

Notice it’s “TM” rather than “R” on the packages. Interesting choice of a very generic word for products.

Do you like Nice?



About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website has chronicled the history and business of America‚Äôs great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.


  1. What they don’t tell you is they have changed the size of many items originially sold under the “Wallgreens” brand.

    Small indivdual bags of Nuts is a prime example -all sizes across the board are now 1.5 oz. when in the past, sizes ranged from 1.5 to 2.75 – all at the same price ($1.25 or 2 for $2.00)

  2. It’s” nice” to enjoy your posts again, Garland. So “R” would be a registered trademark. What’s the deal with “TM”? Does that afford less protection against infrigement?

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