NEW YORK – The Omnicom (NYSE: OMC) group of advertising companies was named Most Creative Company of the Year at the 70th annual Cannes Lions International Festival of Creativity in France. Ads for Skittles and Marmite were among the winners.
Over 120 agencies from 40 countries contributed, winning a total of 175 Lions. DDB and BBDO, two of Omnicom’s creative networks, ranked in the top three for Network of the Year, with DDB in first place and BBDO in third.
Omnicom’s Doyle Dane Bernbach, winning top Creative Network of the Year, won more than 85 Lions. Their most-awarded piece campaign was “The Last Photo” by adam&eveDDB for ITV x Calm, which won 11 Lions, including one Grand Prix. Other notable projects were “Apologize the Rainbow” by DDB Chicago making amends for the the disappearance of the lime Skittle and “Baby Scan” by adam&eveDDB for Marmite, each winning two Gold Lions.
Batten, Barton, Durstine & Osborn, ranked third for Creative Network of the Year, received 55 Lions. “Phone It In” by Colenso BBDO for Skinny was particularly successful, earning nine Lions, including one Grand Prix. BBDO Toronto also performed well with “Missing Matoaka” for Muskrat Magazine, scoring eight Lions, two of which were Gold Lions. The network secured three more Grand Prix wins with projects for An-Nahar Newspaper, UN Global Compact, and Samsung.
Omnicom’s agencies entered over 175 campaigns for more than 115 clients, showcasing creative excellence across various categories such as Health & Wellness, Media, Public Relations, Creative Commerce, and Brand Experience and Activation, among others. Omnicom Media Group contributed 57 Lions in total, and PHD Worldwide ranked second in the Media Network of the Year category. DDB Worldwide won the Regional Network of the Year award for Europe, while BBDO Worldwide received the same recognition for MENA and Pacific regions.