News Roundup: Looking for Ho Ho, Dan River Runs Again, Nabisco Push, A&P Fruitcakes
SARASOTA – A roundup of branding recent items in the news: Big House POS Display of Nabisco: Nabisco, a brand of the oddly named Mondelez International, ... Read more.
Online National Airlines History With Vintage Documentary
National Airlines was one of the best-run airlines in the nation, and when it merged into Pan Am in 1980, one of the great airline brands disappeared. If we are... Read more.
Sea & Ski Brand Resurfaces, Sort Of
The suntan lotion brand Sea & Ski has returned to the market, sort of. To many, the special scent of Sea & Ski reminds them of wonderful summers, and its... Read more.
Braniff Fans Attempt to Save Love Field Terminal
DALLAS – There are few airlines with more pluck and fashion than the late Braniff. Braniff was a Texas-sized operation, with a very important sense of itself... Read more.
Idea: Local Brands as Economic Development Facades
PALMETTO – Across the U.S., there is no shortage of run-down small and medium-sized towns that used to be far more prominent than they once were. Through most... Read more.
Bon Ami’s Changeless Brand Strategy
KANSAS CITY, MISSOURI – Large consumer products companies like Proctor & Gamble and Colgate Palmolive have sometimes complicated the sale of household... Read more.
Readers Search for the Old Remedy Antiphlogistine
Some have asked BrandlandUSA to help them find the poultice Antiphlogistine. Hard to spell, and even harder to find. It was apparently one of those genius products... Read more.
The Bendix Brand: Air Races, Missiles, Brakes and Televisions
Bendix is one of the great technology and defense brands of the 20th century, though most adults will also remember it for the attention the company during the merger... Read more.
Chuckles Candy Still a Pectin-Packed Package
CHICAGO – Chuckles is a simple pectin-based jelly candy with sugar coating, sold in candy bar form. Echoing old Turkish jelly candies, it was an innovation... Read more.
Decca and Bush Brands Get Royal Spin With Diamond Jubilee
LONDON – The recent Diamond Jubilee has given the venerable recording brand Decca a figurative Royal Warrant through the Andrew Lloyd Webber single “Sing”... Read more.