Frozen Orange Juice Quietly Retreats from Grocery Shelves
Minute Maid concentrate, the inventor of the category of frozen orange juice, is quietly disappearing from some grocery store frozen food sections, though it is... Read more.
New Belk House Brand Wonderly Echoes Long History of Private Labels
CHARLOTTE – The department store chain Belk Inc. created a new women’s brand called Wonderly that will replace its discontinued house brand New Dire... Read more.
Updating the Century Old Ajax: Q&A With Richard Palmer, Little Big Brands
WHITE PLAINS – Design agency Little Big Brands recently helped client Colgate-Palmolive update and extend one of their brand classics, Ajax, for the European ... Read more.
Do Not Ruin the British Rail Logo, Known Around the World
There were very few good things that came out of Britain’s unfortunate dalliance with socialism after World War II. The one thing that was good was the Br... Read more.
Campbell’s Soup Can Gets Careful Redesign, Goes Back to Basics
NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. ... Read more.
Redesigning an American Classic, Campbell’s Soup: Q&A with Designer Drew Stocker
Design Director Drew Stocker worked on the redesign of the Campbell's Soup Can. Read to find out the background, and put in context what it is like to rework w... Read more.
New Fairmont Hotels Brand About Outdoors with Sarandon as Ambassador
PARIS – The Accor luxury brand Fairmont Hotels & Resorts has debuted a brand campaign entitled “Experience the Grandest of” Seasons, Feelings, et... Read more.
Banana Republic Goes North Africa, Back to Beginnings, in Fall 2021 Redo
SAN FRANCISCO — The retail and catalog chain Banana Republic will echo camels, Arabia and Raiders of the Lost Ark in a new fall collection called, simply ... Read more.
Candy Corn by Brach’s, Once One of America’s Largest Candymakers
WILKES-BARRE – Fall is the time of the year for the arrival of Brach’s candy and their signature product, candy corn. What was once America’s ... Read more.
Chemex Coffee Maker Celebrates 80 Years, James Bond to Doris Day
CHICOPEE, Mass. – The Chemex drip coffee maker, that perfect symbol of 20th century product design, celebrates its 80th anniversary this year. The coffeem... Read more.