Retail Success: Surprise the Customer, Don’t Bore with Planograms
Retailers need to have surprise if they want customers back. Top-down merchandise selections are not the answer. Look for suprises, like Stanley Marcus. Conside... Read more.
Prid Drawing Salve, An Old School Apothecary Remedy
There is a class of basic home remedies, still around, that one could have found at a Main Street independent pharmacy a century ago. One of those classics, oft... Read more.
Frozen Orange Juice Quietly Retreats from Grocery Shelves
Minute Maid concentrate, the inventor of the category of frozen orange juice, is quietly disappearing from some grocery store frozen food sections, though it is... Read more.
New Belk House Brand Wonderly Echoes Long History of Private Labels
CHARLOTTE – The department store chain Belk Inc. created a new women’s brand called Wonderly that will replace its discontinued house brand New Dire... Read more.
Updating the Century Old Ajax: Q&A With Richard Palmer, Little Big Brands
WHITE PLAINS – Design agency Little Big Brands recently helped client Colgate-Palmolive update and extend one of their brand classics, Ajax, for the European ... Read more.
Do Not Ruin the British Rail Logo, Known Around the World
There were very few good things that came out of Britain’s unfortunate dalliance with socialism after World War II. The one thing that was good was the Br... Read more.
Campbell’s Soup Can Gets Careful Redesign, Goes Back to Basics
NEW YORK – Campbell’s Soup has a new can design that looks updated, but still resembles that familiar and beloved kitchen staple that Americans love. ... Read more.
Redesigning an American Classic, Campbell’s Soup: Q&A with Designer Drew Stocker
Design Director Drew Stocker worked on the redesign of the Campbell's Soup Can. Read to find out the background, and put in context what it is like to rework w... Read more.
New Fairmont Hotels Brand About Outdoors with Sarandon as Ambassador
PARIS – The Accor luxury brand Fairmont Hotels & Resorts has debuted a brand campaign entitled “Experience the Grandest of” Seasons, Feelings, et... Read more.
Banana Republic Goes North Africa, Back to Beginnings, in Fall 2021 Redo
SAN FRANCISCO — The retail and catalog chain Banana Republic will echo camels, Arabia and Raiders of the Lost Ark in a new fall collection called, simply ... Read more.