Phoenix Project Entry #2: How to Reposition RadioShack
SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, the entry for... Read more.
Phoenix Project Entry 1: A New Concept for Discounter F. W. Woolworth
SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project, an yearly contest of Prof. Sean Trapani, a specialist... Read more.
Tod’s Knows What He’s Buying in Saks
SARASOTA – From $40 in 1998 to $3.80 in 2009. That’s not good. Some see disappointment. But not everyone. The news recently was that the Italian luxury... Read more.
Goodbye Abbey, Bradford Bingley? Not So Soon.
LONDON – The UK seems to have been a holdout in the brand-washing category, namely dumping old brands in favor of invented ones. But this is no longer the... Read more.
Polaroid Revival In Europe
Europeans are trying to bring back Polaroid and its SX-70 instant film. This points up a very important idea in brand preservation, namely that it is important to... Read more.
America’s Oldest and Greatest Green Brand, Aermotor
SAN ANGELO, TEXAS – They were, and are, icons of America. The windmill, specifically the Aermotor windmill. Pictured at right, an Aermotor windmill tail in... Read more.
English Ovals, Holidomes and Were Ford Mavericks Made in Spain?
Fun recent searches that landed Americans on BrandlandUSA. Chrysler Factory Tours. To bad they don’t have them; they might actually make some cash as I would... Read more.
Swanson or Banquet Salisbury Steak Dinner
While Banquet (a former RCA subsidiary) and Morton frozen dinners were leaders, Swanson has taken the crown of being the official “retro” TV dinner.... Read more.
Get a Ted Baxter House of Worsted-Tex Suit?
So we are watching American Life, in its redux of the Saturday night early 1970s CBS lineup (Mary Tyler Moore Show, Bob Newhart) and we look at the credits at the... Read more.
Still Loving Farrah’s Noxzema Shave Cream (and the Farrah brand)
Last Friday, during the gut-wrenching (literally) Farrah documentary, we got to see the commercial again. Not Farrah shampoo (a Faberge product), nor her Mercury... Read more.