When a Brick Is Not Just A Brick
Consumers need a story. I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minutes... Read more.
Ten Quick Ways to Brand Your Local Shopping Center
Sometimes “branding” can go too far. Do you need a brand for your local strip shopping center? You bet. Here, a photo of S&S Plaza on Anna Maria... Read more.
Ad Agency Gyro Goes Back To American Basics
PHILADELPHIA – The ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial... Read more.
Building New Brands on Etsy like Happy Squash Toys
Editor’s Note: The site is now sold out of inventory BROOKLYN – It’s the perfect moment for the craft-selling site Etsy.com, though calling it... Read more.
Top Five Coolest Retro Airplane Brands
A plane is a plane, and if it flies, it looks like an airplane because it is an airplane. Unfortunately, that is not always true with commercial and private planes.... Read more.
Review: A Not-So-Annoying CEO Advice Book
Wiley, Start With the Answer: And other Wisdom for Aspiring Leaders, by Bob Seelert, John Wiley & Sons, Hoboken. $24.95 CEO autobiographies and the like are... Read more.
Next Step For Major Brands on the Web
Clicks are not only destructive of the brand, all they do is help advertisers to beat down the price of advertising. In addition, it causes content to go for the... Read more.
Coca-Cola Bottle to be Replaced; America’s Ise Shrine?
ATLANTA – The Coke bottle will go. After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola... Read more.
Low or No Capital Ways to Start a Restaurant
So you want to get in the restaurant business? What an awful time to do it. And you want to open a restaurant without capital? And you are unemployed? Your inner... Read more.
Variable Pricing and Airline Branding
An Ad Age piece by Al Ries on value pricing reminds us how crummy and proletarian the airline business has become, and how un-important branding is to particularly... Read more.