Variable Pricing and Airline Branding
An Ad Age piece by Al Ries on value pricing reminds us how crummy and proletarian the airline business has become, and how un-important branding is to particularly... Read more.
Brentano’s, a Bookstore Brand for Independents?
PARIS – Yes, we all love the independent bookstore. And amazingly, it is still around. Here in Sarasota, Florida we have any number of them, some small with... Read more.
History of the Votomatic Brand
SARASOTA – Out on the Siesta Key beach yesterday, employees of Sarasota County’s Parks and Recreation Department were handing out race pennants that... Read more.
Look to Old Regional Brands For Naming Ideas
SAVANNAH – So you want to start a business, and you need a name and an idea. How about looking back, and seeing what companies were prominent in your community,... Read more.
Sears Holdings Shoots a Powerful Cannon
CHICAGO – The recent addition of the storied Cannon brand to Sears, Roebuck (NYSE: SHLD) is further evidence that the chain has a smart brand strategy. Cannon... Read more.
Cushman Scooter Fans Found Across U.S.
Reader Gary Dee sent a link for the site of Not a Cushman Scooter, simply titled notacushman.com. It followed a short history of the Cushman scooter published last... Read more.
Kraft Ditching Nabisco Brand? Looks Like It.
Kraft ditching Nabisco? Frankly, that’s a bit of a scary headline for us brand fiends here at BrandlandUSA. But it is certainly worrisome that the company... Read more.
USFL Advertisement Wins Phoenix Project Contest
SAVANNAH– Winning entries for the BrandlandUSA and Savannah College of Art & Design Phoenix Contest are out. In the contest, students from Prof. Sean Trapani’s... Read more.
Phoenix Project Entry #3: Bringing Back A&P
SAVANNAH – Entries are out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, one of two concepts... Read more.
Save the Home of Mr. Peanut in Suffolk, Virginia!
SUFFOLK – The home of the founder of Mr. Peanut, Amadeo Obici, is in danger of destruction, and has been named to Preservation Virginia’s Most Endangered... Read more.