LAKE BUENA VISTA – The new media landscape is a “vacuum that represents enormous opportunity.” So says Michael Mendenhall, senior vice president and chief marketing officer of Hewlett-Packard Company (NYSE: HPQ). Mendenhall, speaking Monday, Feb. 23 at the Interactive Advertising Bureau’s Annual Meeting entitled Ecosystem 2.0: Brands Battle Back, saidMORE HERE
We know it’s sort of a joke. But our reader in New York, we’ll call him for lack of a better term Big Apple Brand Guy, sent us this licensing prototype. You know in car marketing, they always release the prototype car to get folks interested in the brand? WellMORE HERE
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WASHINGTON – AAMCO, the iconic car care company, selected Qorvis Communications as its new agency of record. Qorvis will lead all creative development for AAMCO’s television and radio advertising, interactive marketing and public relations.”As only AAMCO’s fifth agency in almost 45 years, it is an honor to be leading theMORE HERE
Cuticura ointment in the Works Progress Administration museum in Highlands Hammock State Park, Sebring, Florida. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
We just thought this was good, Shug. And we say “Shug” because our old friend Bunny Tomerlin used to say it in her blog, and we miss “Shug.” BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personalMORE HERE
RICHMOND – The Inertial putter is back. The original Inertial putter sold more than one million units and was once second in putter sales in the ‘80s. Attendees at the 2009 PGA Merchandising show in Orlando saw the return of the Inertial putter series from Slotline, as well as 14MORE HERE
Weed was an after-market brand of bumpers on early 2oth century cars, including Studebaker. Here, a logo from a collector in Currituck, North Carolina. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.comMORE HERE
NEW YORK – (February 11, 2009) AdweekMedia announced the launch of its new and improved social networking website, AdweekMedia Connect. Previously entitled At The Roundtable, AdweekMedia Connect will compliment AdweekMedia’s expert news and information by giving users a targeted social network to share best practices, discuss news items and connectMORE HERE
Just a useful list we saw on the main page of Ebay today. It was a list of their most searched for menswear brands. It’s a very telling list as demand for resale indicates consumer interest for new (though we wonder if demographically, the folks who might buy Ed HardyMORE HERE