The Australian bank Westpac is apparently considering to use a predecessor bank name as a separate online brand to help lure deposits. Reviving a brand online is one that is gaining increasing currency in an Internet age. Even retailers are doing it, the best example being the British version of
LONDON – The UK seems to have been a holdout in the brand-washing category, namely dumping old brands in favor of invented ones. But this is no longer the case. We heard about the news that the Abbey, Alliance & Leicester and Bradford & Bingley brands are to be scrapped
There are the crashed financial empires of today, and the crashed empires of yesteryear. Each generation leaves its famed financiers. A forgotten tycoon is Lytton Financial, which was a high flying savings and loan company. Its founder, Bart Lytton, looks right out of the “Mr. Drysdale” California of the 1960s.