It is among the more misguided efforts at branding I have ever seen. Barclays, the great banking brand from 1690, is trying to sell a ‘luxury’ product without its own name on it. It is the Luxury Card; all references to Barclays are completely hidden, in an effort to goMORE HERE
The Australian bank Westpac is apparently considering to use a predecessor bank name as a separate online brand to help lure deposits. Reviving a brand online is one that is gaining increasing currency in an Internet age. Even retailers are doing it, the best example being the British version ofMORE HERE
LONDON – The UK seems to have been a holdout in the brand-washing category, namely dumping old brands in favor of invented ones. But this is no longer the case. We heard about the news that the Abbey, Alliance & Leicester and Bradford & Bingley brands are to be scrappedMORE HERE
In The Wall Street Journal this morning, in an ad for Wachovia’s merger with Wells Fargo, the A.G. Edwards logo is prominently displayed as an equal to Wachovia. The ad is called “The Wisdom of Age. The Strength of Experience.” It cites Wachovia and A.G. Edwards’ combined 120 years ofMORE HERE
There are the crashed financial empires of today, and the crashed empires of yesteryear. Each generation leaves its famed financiers. A forgotten tycoon is Lytton Financial, which was a high flying savings and loan company. Its founder, Bart Lytton, looks right out of the “Mr. Drysdale” California of the 1960s.MORE HERE