Here at BrandlandUSA, folks love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’sMORE HERE
The petitions to bring back Oldsmobile are growing. It has been one of the top searches on BrandlandUSA. We wanted to bring to our readers’ attention a few of the sites that are beginning to catch on to the value of Oldsmobile to General Motors. They are listed below. InMORE HERE
O.K. So this news July 3, 2008 had us frightened, freaked and sad. The stock value of General Motors is less than Mattel, which makes Hot Wheels. So reports Bloomberg. Mattel! Ouch! But what is interesting is that the stock drop parallels the killing off of Oldsmobile in 2000. TakeMORE HERE
GM is going to get rid of the Hummer. Good riddance! Pretty much. Here’s why BrandlandUSA thinks it isn’t such a bad idea for GM jettison the brand. Because General Motors spent millions on a crazy scheme to build up Hummer around the same time that it killed off Oldsmobile,MORE HERE
Use it or lose it. It’s a saying that applies to any skill, and it appears that federal trademark courts also believe in it, or so says attorney John Welch of Cambridge, Mass.-based Lowrie, Lando & Anastasi LLP in his TTABlog. Please read the post. It talks about the caseMORE HERE