Skip to content
Click Here
Get in touch with us
Secondary Navigation Menu
Menu
  • Home
  • About BrandlandUSA and the Business of American Brands
  • Press Room, Media Contact Information
  • Advertisements and Sponsored Posts with BrandlandUSA
BrandlandUSA
The Business of American Brands

Business news about brands, marketing and trademarks

Collegiate

Phoenix Project Entry #2: How to Reposition RadioShack

2009-06-01
On: June 1, 2009
In: Appliances & Electronics, Retailing
With: 3 Comments

SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, the entry for RadioShack (NYSE: RSH) by the student team of Rodrigo Mitma and Josh Finkelstein. Brand Problem: Big-Box and online electronic stores are superiorMORE HERE

Phoenix Project Entry 1: A New Concept for Discounter F. W. Woolworth

2009-05-31
On: May 31, 2009
In: News
With: 0 Comments

SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project, an yearly contest of Prof. Sean Trapani, a specialist in branding and copywriting. The idea? Take an old brand and reinvent it for today. A full gallery of all the entries is at PhoenixMORE HERE

Teams Set in The Phoenix Project: Meet the Students and Brands

2009-05-05
On: May 5, 2009
In: News
With: 0 Comments

SAVANNAH – Students from the Savannah College of Art and Design are embarking on their end-of-year Phoenix Project. The Project has them taking older or dead brands and coming up with new marketing messages. The project is an effort of the class of Prof. Sean Trapani, Professor Sean Trapani, aMORE HERE

Search BrandlandUSA

Home for Classic Brands

Since 2006, news and comment on classic American brands. You can call them vintage, retro, legacy, classic and iconic. Keep up with these important national treasures here at BrandlandUSA.com

News and Posts

  • Hudson’s Bay Company Still Offers Downtown Toronto Displays
  • Curtiss Motorcycles Making Electric Return
  • Mutual of Omaha Brings Back Wild Kingdom to RFD-TV
  • Petition Asks for Rescue of Traditional Life Savers Sweet Story Book
  • Wesson Oil Packaging Gets Fresh Look That Evokes Saul Bass Design
  • Restored Frescoes and Events Mark Los Angeles Biltmore Centennial in 2023
  • Sucrets: Since 1932, Tins Hold Answer to Sore Throats, Mystery Items
  • Newman’s Own Redesigns and Simplifies Logo
  • Red Roof Inn Brand Gets New Design for Half Century Mark
  • It’s All Downhill. Celebrating Regional Ski Shop & Vintage Ski Brands
  • Bazooka Gum Gang Chews On 75 Year Anniversary
  • Shovel Worthy Hardware: Home Depot, Lowe’s Can Do a Better Job at Sustainability
  • So-Called ‘Brown Furniture’ Dares to Reappear in 2022
  • WDIV Celebrates 75 Years of Detroit Television Tonight
  • Poet Muriel Strode Would Not Be Sure Where Johnny Walker Red Goes
  • No Longer a Big Boy, Shoney’s Restaurant Chain Is Growing Again at 75
  • Kimberly-Clark Celebrates 150 Years
  • People: In 2022, It’s Time to Draw the Line at Soylent and Other Fake Food Brands
  • Herman Miller Launches New Collection with Danish Maker Hay
  • Vintage Pan Am Ads Online; Historic Gala Weekend in November Unveils Worldport Diorama

What the Readers Say

  • 7 Traditional Christmas Commercials - Techno Dare on Folgers Original ‘Peter’ Actor Greg Wrangler Tells of Classic 80s Xmas Ad
  • “The Bluest Eye” | I might be pedantic on History of Colgate’s Cashmere Bouquet
  • DiscoverNet | 21 Once-Popular Foods That We All Stopped Eating on The Krafty Treatment of Sanka, Hardly Worth Beans
  • What Happened to the Mongol, America's Most Popular Pencil? - BrandlandUSA on History of Boston Pencil Sharpeners, Sharpener Brands
  • Mobil 1 Supports Roadside Route 66 Preservation - BrandlandUSA on Mobil Guides No More; Bad Move
  • A New Post Seizes Cereal Aisle Territory - BrandlandUSA on What Happened to the General Foods Brand?
  • Sanka Fully Embraces Its Orange Again - BrandlandUSA on Goodbye To Postum and Derby Tamales
  • Dave Kilner on Cypress Gardens Skis, Please
  • “The Bluest Eye” | Michelle Podsiedlik on History of Colgate’s Cashmere Bouquet
  • Jeff Missinne on Eye Don’t Like 60 Minutes on CNBC

Search Via Google

BrandlandUSA.com. Since 2006, America’s home for classic brands.

website statistics