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The Business of American Brands

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Phoenix Project Entry #2: How to Reposition RadioShack

2009-06-01
On: June 1, 2009
In: Appliances & Electronics, Retailing
With: 3 Comments

SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, the entry for RadioShack (NYSE: RSH) by the student team of Rodrigo Mitma and Josh Finkelstein. Brand Problem: Big-Box and online electronic stores are superiorMORE HERE

Phoenix Project Entry 1: A New Concept for Discounter F. W. Woolworth

2009-05-31
On: May 31, 2009
In: News
With: 0 Comments

SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project, an yearly contest of Prof. Sean Trapani, a specialist in branding and copywriting. The idea? Take an old brand and reinvent it for today. A full gallery of all the entries is at PhoenixMORE HERE

Teams Set in The Phoenix Project: Meet the Students and Brands

2009-05-05
On: May 5, 2009
In: News
With: 0 Comments

SAVANNAH – Students from the Savannah College of Art and Design are embarking on their end-of-year Phoenix Project. The Project has them taking older or dead brands and coming up with new marketing messages. The project is an effort of the class of Prof. Sean Trapani, Professor Sean Trapani, aMORE HERE

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Since 2006, news and comment on classic American brands. You can call them vintage, retro, legacy, classic and iconic. Keep up with these important national treasures here at BrandlandUSA.com

News and Posts

  • Smucker Buys Hostess and Brands Like Twinkies, HoHos
  • Chrysler Design Director at Lime Rock Signals Possible Future for Brand
  • Hey McCormick: Candy Does Not Need To Be in Every Food
  • D.C.’s Kennedy Era Madison Hotel Makes 60 Years
  • Marmite Ad Among Omnicom Top Cannes Faves
  • Miniclover Seed Looks to Rebrand the Overlooked Clover Yard
  • People: New Ace Hardware Board; Foot Locker’s WSS
  • The Nation’s Oldest American Life Insurance Brands
  • Briefly: Ad Council Research Takes on Substance Abuse
  • New Wilson Tennis Collection Echoes Classic 50s Tennis Designs
  • Underwear Brand Undercuts Fatherhood in Father’s Day Promo
  • Briefly: Co-Brand Marriages Include Pop-Tarts & Zillow
  • Design Rule: The Package Front Sells; the Side Tells.
  • People: Collins, Frisbee, Gabathuler and Levin
  • Briefly: Planters Continues to Expand Nut Line
  • Warner Bros. Centennial Exhibition Stars at Studio Tour
  • Briefly: Crowell & Moring Publishes Guide to Metaverse
  • Hawaiian Airlines Upgrades Approach to Branding; Debuts Teague Design for New 787s
  • Briefly: USPTO Volunteers and Vacancies, Blackwatch Wins IT Contract
  • Briefly: Wilbur Smith Estate; Scotch & Soda Sale; New Los Angeles Mag Studios

What the Readers Say

  • DDDDDuane on General Foods Brand to Completely Disappear?
  • The Chipso Synnotts: A sudsy dip into the world of advertising – Sinnott Stories on P&G’s Chipso Detergent, Swept Up in Tide
  • Star on Finding Noxzema Shave Cream, Changed But Still Good
  • Kiersten Simmons on History of Boston Pencil Sharpeners, Sharpener Brands
  • russ on Sevigny’s, Great American Ribbon Candy
  • Gavin Hodge on History of Dritz, a Great Sewing Brand
  • ZaSu on New Wilson Tennis Collection Echoes Classic 50s Tennis Designs
  • ZaSu Pitts on Sucrets: Since 1932, Tins Hold Answer to Sore Throats, Mystery Items
  • KFW on Seven Seas Search Is Over
  • Lisa on His Lordship, Mad Men Nautical & Military Jewelry

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