By Garland Pollard
Kraft apparently has some new versions of their Seven Seas sub-brand on the shelves.
On a recent visit to Publix, we spied these new shelf entries for Seven Seas. The logo makes the familiar Kraft oval less prominent than the “Seven Seas” triangle. A fairly nice approach to preserving the legacy and goodwill of an old brand after a messy merger.
Seven Seas was once a separate company, part of Anderson Clayton Foods.
Read more about the history of packaged salad dressing in an earlier entry by BrandlandUSA guest columnist Dooney Tickner.
2 responses so far ↓
1 EC // Sep 14, 2010 at 7:37 pm
Just discovered your website, and I love it. I just wanted to say “Lucky You!” because you can find Seven Seas Green Goddess dressing at your regular grocery store. I can only get it at Wal-Mart in my area. There have been times I made a special trip just for this dressing, and it was completely sold out. I keep worrying that I’ve seen my last bottle.
2 Cecelia // Jan 11, 2011 at 1:35 pm
Does anyone remember a salad dressing that Kraft used to
make back in the 70s and 80s? It was yellowish in color and creamy,
but it was not the creamy Italian. At least I don’t think so. I’ve
been wanting to remember it so that I can try to find it again. It
has probably been discontinued, but it’s just been driving me nuts
that I can’t think of what it was called. It tasted a little llike
their Green Goddess.
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