By Garland Pollard
The original conditioner, Tame, is back on the shelves as a house brand at Dollar Tree. On the back, it has “Distributed by Dollar Tree” so you know its an exclusive.
The use of Tame as a store brand is part of a recent trend of retailers licensing old lower-tier brands that have some shelf appeal. The consumer thinks they are getting a national brand, and yet the discounter has an exclusive product.
The packaging says it dates from 1978 but I believe the product is much older. Originally it came in a round bottle and was called Tame Creme Rinse. The packaging says it is licensed by Silkience to Dollar Tree.
Above, a commercial from 1972. They did a smart thing by using the 1970s font for the new packaging. It’s sort of groovy, and while it does not resemble the font in the commercial seen above, it is seen in a later 1970s commercial.
I don’t remember that Tame was a product that consumers missed that much. Not that the product wasn’t good, it just sort of got forgotten. However, if others disagree, love to hear from them.
7 responses so far ↓
1 Stephanie // Sep 1, 2010 at 6:03 pm
I found Tame creme rinse in the dollar store yesterday and I was elated. I hope it works as well as it did in the 60s and 70s!!!
2 elisaross // Sep 5, 2010 at 10:10 am
I’ve been looking for Tame for years! I’m gonna try looking at the dollar store.
3 Cindy // Oct 14, 2010 at 11:00 pm
I got the tame shampoo and conditioner from dollar tree and used it for the 1st time tonight and I gotta say I’m impressed!!! after I got done blow drying my hair it was so so soft and the frizzies were less noticeable..I will be buying both again and again and again
4 Mrs. Godoy // Jan 11, 2011 at 7:50 pm
I just got it today from the dollar store hope it works
smells great and purdy bottle lol got my attention
5 Janine // Aug 25, 2011 at 8:23 am
Called Dollar Tree..they don’t get this product anymore. I found it a couple of weeks ago, but not available anymore. Does anyone know where else it can be purchased?
6 kbrown5523 // Aug 25, 2011 at 10:08 pm
I loved this product, I grew up using it. I have fine hair and I’ve been looking for Tame for years. I finally found the shampoo at a Dollar Tree, but not the Creme Rinse! I hope I can find it somewhere.
7 Shelley // Jan 28, 2012 at 7:47 pm
I found some Tame shampoo today at the Dollar Tree (my first time there!) and I was elated!!! However, I couldn’t find the creme rinse, either. I’ll have to check out another location. Tame creme rinse was my absolute favorite! Loved the fresh scent! I never forgot it. I actually found one of the original bottles about 4 or 5 years on EBay. It smelled weird, but it worked the same. Can’t wait to try this!
Leave a Comment