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Marketing Push for Bache Investment Brand

December 1st, 2010 · No Comments

Prudential’s nearly forgotten Bache brand is being given more prominence, this week appearing in ads in Financial Times. New York’s Bache & Company was one of the great old brokerages, with roots into the 19th century. It went through dozens of names; it eventually merged into Prudential and became Prudential Bache. However, in 2003, the […]

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Tags: Financial Services

Eight Stupidest Branding Practices

October 1st, 2009 · No Comments

Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a brand to get yourself connected to a bank that’ll rack your customers with 25 to 30 percent interest, an interest rate that used […]

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Tags: Commentary · Financial Services · Grocery

What a Shortened Name Says About a Brand

August 6th, 2009 · 4 Comments

Two name changes-or more correctly, modifications-have received attention in the media and branding worlds recently. Pizza Hut has announced that its boxes and select locations will carry the name “The Hut,” and RadioShack plans to unveil new creative for “The Shack,” its shorter, catchier moniker. These name shortenings are proof of what professional namers already […]

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Tags: Advertising · Electronics · Retail

The Lesson of Virginia National Bank

January 16th, 2009 · 2 Comments

Brand consultants messed up some great brand names Any person who lived in Virginia in the 1970s would know these regional bank jingles. “F&M’s free banking puts you and your checkbook … a jump ahead.” “Virginia National is the way Virginia Banks today.” The two banks merged, and became Sovran. Something was lost. Little was […]

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Tags: Brandicide · Financial Services · Zombie

Keep A.G. Edwards, Bring Back Wheat

October 27th, 2008 · No Comments

We got our Wall Street Journal this morning and noticed how in an ad for Wachovia’s merger with Wells Fargo, the A.G. Edwards logo is prominently displayed as an equal to Wachovia. The ad is called “The Wisdom of Age. The Strength of Experience.” It cites Wachovia and A.G. Edwards’ combined 120 years of experience, […]

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Tags: Financial Services

Don’t Kill off A.G. Edwards!

September 30th, 2007 · No Comments

So another brokerage brand is about to bite the dust; this time it is St. Louis-based A.G. Edwards. It is part of a long line of regional brokerage names and banking names that have disappeared in recent years. Paine Webber. E.F. Hutton. Warburg. First Boston. Butcher & Singer. Chemical Bank. Marine Midland. Wheat First. W. […]

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Tags: News

BrandlandUSA’s 100 Dead Brands To Bring Back

July 20th, 2007 · 76 Comments

Below is a list of the best American brands that are no more. We have listed a few, but we know there are hundreds more regional and niche brands that are no more but still have a name or following. Do you have a suggestion? If so, add one at the end. To send them […]

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Tags: Zombie

Richmond’s Greatest Brand Names

August 6th, 2002 · No Comments

In our modern age, one of the biggest legacies we will leave is our products and services — the thousands of consumer items and corporate names that run through our lives: the Ukrop’ses and Capital Ones, the Reynolds Wraps and ChapSticks. Those names have evolved through the years. Indeed, the mark of a truly Richmond […]

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Tags: News · Regional Brands