But there are some great milk brands that should have survived. Brands that would be PERFECT for marketing this new wave of milk. Like Sealtest.
Sealtest was such an important national brand that it had an ice cream parlor in Walt Disney World. The company also sponsored national network broadcasting, including the 1950s Sealtest Big Top show, which starred Ed McMahon (hey, he needs some work these days). It had a health theme, with Sealtest Bodybuilders for boys to emulate. It even sponsored a 1939 pavilion at the Flushing World’s Fair.
The brand was a sister brand to Breyer’s, and had associations of quality. Today, Sealtest Milk survives in Canada, but has disappeared from the shelves in the U.S. That’s too bad. Please bring it back. Below, an old commercial.