Crazy Eddie Still Insane

Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie.

Crazy Eddie closed its famous electronics stores in 1989. Has it been that long? Totally insane.

The owners of the brand, Magic Investments, are forming a branding and licensing program, and discussing with licensees in all sorts of electronic categories. It will all be off price electronics branded with the Crazy Eddie name.

We really think the only hope for reviving the brand is in a bucket electronics shop where everything is sold on price. We don’t see it adding much value to a cheap mp3 player. But who knows. Stranger brands have revived.

In addition, it does show the value of regional brands with cult followings.

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