BrandlandUSA’s Top Product Mascots

An entirely arbitrary list of the Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag Man, Burger King and the Marlboro Man. They are human characters; we were looking for mascots.

Our list is below. It’s in a sort of order.

  1. Charlie the Tuna. Tuna is better with him on the label. He’s a smart ass but kids love that.
  2. Alka Seltzer’s Speedy. Why did Speedy go bye-bye?
  3. Ronald McDonald and the Hamburglar. Actually, of the bunch, our fave was the Hamburglar.
  4. Count Chocula and Franken Berry. Their ads were cool. Way cool. Go General Mills.
  5. Kool Aid Man. Who didn’t want him to bust through a fence at a boring crap birthday party.
  6. Sock Puppet. Sometimes, don’t you wish you could just be that smart-assed?
  7. Punchy, Hawaiian Punch. Party surfer guy. I want to be that dude. PUNCH!
  8. Tony the Tiger. Tony has a simple message. They’re GREEAT! And you are too Tony.
  9. Pillsbury Dough Boy. I always wished he would sometime pop out of that tube. Why doesn’t Pillsbury sell one to cook?
  10. Elsie the Cow. She might have been made into glue and cheese, but both tasted good to kindergardeners.
  11. Buster Brown. Don’t remember the shoes being that interesting in the 1970s, but Buster was sort of interesting.
  12. Joe Camel. We wish health Nazis and ambulance chasers hadn’t killed him off.
  13. Kool Penguin. Ditto for the Kool Penguin. Kids still want to smoke today even if they don’t have cute penguins smoking menthol cigs.
  14. Mr. Clean. He’s getting a workout lately.
  15. Quisp kid. That rotor on the beanie is way cool.
  16. Tropic-Ana. Pepsico should have never ditched her.
  17. Reddy Kilowatt. Our old electric co-op promoted him. I almost wanted to stick a fork into a socket to see if he would come out.
  18. Snoopy. Liked the cartoon (who doesn’t), but he’s also interesting as a life insurance salesman. Everyone fears life insurance salesmen, and Snoopy humanizes the genre. We just wish Snoopy would grace the top of the Pan Am building in New York, which is now the Met Life building.
  19. Mr. Peanut. He was born in Suffolk, Virginia, and that’s good enough but he is WAY cool
  20. Burger Chef’s Jeff. We wish he would come back. We always liked Burger Chef better than the others. Don’t know why.


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands.


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  2. I specialize in designing brand mascots. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. There are some do’s and don’ts that I use to guide clients with regard to brand mascots. For example, don’t let your brand mascot share the spotlight with other characters. Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. You can read more at my Web site,, and see our collection of over 100 stock brand mascot clipart sets for small businesses.

  3. hi i am doing a study on impact of mascot advertising in creating brand awareness and would like to review few wud be g8t if u cuc mail me on

  4. I study this site with some interest in order to get more knowledge about the market conditions etc. in the USA. Compared to other markets you are steps ahead.

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