What Teens Want Conference Set for June

NEW YORK — AdweekMedia’s WHAT TEENS WANT Conference, now in its 11th year, will take place on June 24 and 25, 2009 at New York City’s Time & Life Building. This year’s Conference will focus on Marketing to Super-Communicators, allowing marketers to gain insight on the future of teen trends from social networking to fashion to music distribution. And new to this year’s WHAT TEENS WANT, exclusive Nielsen research will be revealed during the ‘Teens & Three Screens: TV, Mobile & Web’ panel, summarizing teens’ usage of television, the Internet and mobile phones as well as their viewing across these three screens.

  • KEYNOTE: YouTube Stars, Have you heard of Fred? He’s a YouTube sensation, racking up 966,779 subscribers to his channel, and movie studios are knocking on his door. New YouTube stars emerge every day. Learn how to tap into the greatest mechanism for teen stardom to come along in years.
  • KEYNOTE: All The Old Stories, With A New Twist. Teens don’t want to be preached at or bombarded with angst-ridden, unrealistic drama. They want to be treated with respect, and expect honest, humorous stories that resonate with their life experiences. Learn successful methods for creating feature films and television shows for a teen audience using examples from “Spectacular!” and other hit Nickelodeon shows.
  • KEYNOTE INTERVIEW: A Conversation With Steve Greenberg, CEO & Founder, S-Curve Records. Keynote interview conducted by Billboard’s Executive Editor followed by a performance from S-Curve Records’ Care Bears on Fire.
  • MTV Network’s GenP Report. It’s no secret that teens are consuming and using media and technology differently than any generation before. But what exactly are they doing? MTV’s GenP Report offers a glance into the guiding forces behind this generation and their unique perspectives.
  • Marketing To Super Communicators. Forced to do more with less, marketers have to think about advertising in more strategic and creative ways. How are marketers guaranteed to reach the audiences they want and need to reach?
  • Leverage Cause Marketing To Connect With Teens. Cause marketing is a powerful tool to drive teens online and into the stores. Experts from the “Teens For Jeans” campaign to end teen homelessness present strategies to accelerate your cause marketing success.
  • Digital Dating Abuse. Pressure to send nude photos. Harassing, incessant text messages. Invasion of social networking accounts. These are just a few examples of digital dating abuse, an ever-growing problem in teen relationships.
  • Tap Into $20 Billion Hispanic Teen Buying Power. The Hispanic teen consumer market is growing six times faster than the non-Hispanic teen market, but yet to many marketers, these consumers are still below the radar. Hispanic teens boast an impressive buying power of more than $20 billion, which is expected to increase 60 percent by 2020.­ How should marketers approach this demo?
  • Building A Brand On Social Media. Teens are following brands to be the first to know about a new product release and when they can get their hands on it. Learn the rules of social media for teens and what is going to make them want to become a fan of your brand and share with their friend list.
  • Teens & Three Screens: TV, Mobile & Web. Texting, social networks, time shifting and video online have changed the way teens consume the media. In this presentation, The Nielsen Company unveils exclusive research summarizing teens’ usage of television, the Internet and mobile phones, including their video viewing across these three screens.
  • Emerging Global Teen Trends. Focusing on the 15-19 demographic, this panel will look at emerging Global teen trends, new youth priorities, and their future impact on society. Compare influential trends in the US with Europe 5 and in emerging countries, Brazil, Russia, India and China.
  • 9th Annual What Teens Want Panel. Enterteenment’s teen columnists are from all over the US and various socio-economic backgrounds and truly represent the inclusive and universal style of the brand. In addition to providing a portrait of teen life in general, they are enthusiasts on the subjects they cover, offering incredible insight on what teens want.

“Trends in today’s marketplace are moving at lightning speed and teens are at the eye of the storm,” said Rachel Williams, Director, Research & Programming, Nielsen Business Media. “WHAT TEENS WANT provides industry professionals invaluable insight on this fast-paced and fluid demographic in order to fully capture and connect with this audience — especially in these lean and unpredictable times.”

WHAT TEENS WANT boasts an impressive list of speakers who will discuss how the teen market is changing, and will share key insights on the best ways to capitalize on the spending power of teen consumers. Featured speakers include:

  • Niels Aillaud, Senior Digital Marketing Manager, LG Electronics MobileComm, USA
  • Scott Birnbaum, Senior Vice President, Marketing, Aeropostale
  • Anne Bologna, Founding Partner & CEO, Toy New York
  • Catherine Cook, Teen Founder, myYearbook.com
  • Geoff Cook, Chief Executive Officer, myYearbook.com
  • Nic Covey, Director of Insights, The Nielsen Company
  • Chris Di Cesare, Head of Marketing, YouTube
  • Bill O’Dowd, President, Dolphin Digital Media and Dolphin Entertainment
  • Jamie Elden, VP, Digital and Branded Entertainment, Alloy Media + Marketing
  • Aria Finger, Chief Marketing Officer, Do Something
  • Denise Garciano, Social Media Manager, Pacific Sunwear
  • Steve Greenberg, CEO & Founder, S-Curve Records
  • Sharon Greene, Managing Director, RISC International
  • Elizabeth Harz, Senior Vice President, Media Sales, Electronic Arts
  • Teemu Huuhtanen, EVP, Marketing & Business Development, Sulake Corporation & President, North America, Sulake Inc.
  • Amanda Mills, President & CEO, EnterTEENment
  • Matt Milner, Vice President Social Media, Hearst Magazines Digital Media
  • Jason Nadler, Head, UTA Online
  • Erin Noonan, Account Director, R/GA
  • Rebecca Roban, Vice President, Campaign Director, The Advertising Council
  • Adam Salgado, Marketing Director, Houston Region, McDonald’s USA
  • Tommy Thompson, President, iNSPIRE!
  • Allison O’Keefe Wright, Vice President, Strategic Insights & Research, MTV Networks

For more information or to register for WHAT TEENS WANT, please contact Melissa Trosterman at melissa.trosterman@nielsen.com or 646-654-5873.


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