Shake N Bake Back to Advertising

GLENVIEW, Ill. – A TV advertising favorite is going back to advertising, at least in one region in the U.S.

To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The ads are sort of cheeky, with call-outs such as “You’re looking good today. Is your chicken looking good tonight?” and “You look positively yummy. Your chicken, not so much,” the mirrored ads encourage shoppers to check out themselves – and the state of their chicken dinners.

The mall ads mark Shake ‘N Bake’s first advertising campaign in more than a decade.

“The holidays are filled with hustle and bustle, leaving little time for everyday activities like getting the weeknight meal ready,” said Shake ‘N Bake Brand Manager Ellen Thompson, in a press release. “We wanted to catch consumers during the holiday season when they are putting their best faces forward for festive social engagements, and remind them how easy it can be to also dress up their dinner routine without extra time or effort.”

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

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