Periodically, we look at some of the new versions of old brands. A few revivals this summer:
The Sahara Casino brand is back. It had become the SLS Las Vegas, only to return this month as Sahara Las Vegas. The hotel and casino complex would do well to completely embrace the Sahara brand identity, including the camel sign, or original totem tall sign. It is one of the most famous Vegas brands, and visitors deserve to have the old Sahara feel when they visit. After all, Vegas is in a desert!
- Dayton’s: The Dayton’s Building of Minneapolis, which was once the landmark Dayton’s department store, is reopening. The sign just went up for the Dayton’s Project, which is a real estate project set for a spring completion. It will have a food hall, and other tenants. MORE
- Cord: The Cord auto brand is up for sale, according to Motor Trend. Good luck on that one, though it might make some traction in gift and clothes licensing, or other products. It might be more interesting if there was an actual Cord, but do we need another rebadged SUV? No.
- Tanya Tucker: The country artist, best known for Delta Dawn, is back with a new album, While I’m Livin. So many of these artists from the 1970s would do well to get back in the studio and produce new works. MORE
- Bovet: What was once a 19th century brand producing less than 200 watches a year is now back, according to the Robb Report.