Eerily Prescient United Ad from 1989 That Gives Recovery Route Map
There is not a lot more that can be said about the dismal failure of United Airlines that has not been said, except that it proves the necessity of empowering your... Read more.
What To Do Before You Discontinue a Brand
Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. Macy’s killed off great brands... Read more.
Colgate Boosts Classics, Keeps Mennen Brand
NEW YORK – Colgate Palmolive is taking a smart path with some of its older brands, namely Speed Stick and Irish Spring. In recent weeks the company has... Read more.
Finding Noxzema Shave Cream, Changed But Still Good
* Editor’s note from 2021; the product is only available in limited quantities, and is no longer available as a new product in the U.S. BALTIMORE – There... Read more.
On the Shelves: Duncan Hines, Harvester Hats and Good News No Longer
Ever since Pinnacle Brands purchased Duncan Hines, they have shown that a tired old brand that seems to be tired can quite easily be revived if you pay attention... Read more.
Not Bright: Met Life Dumps Legacy for Recycled Cable Identity
NEW YORK – Part of the whole point of branding is to teach that as a company, you want to get to the eternal, the brand that never changes, the brand that... Read more.
Burmese Brand Sofaer Shows New Way to Revive Defunct Legacy
Yangon, Myanmar – In every city, there are dozens of historic local brands that once defined a city, but have disappeared. The challenge is that often they... Read more.
Help Corporations Escape Sub-Optum Invented Brands
As a social service agency or company or government mandated service, the only brand you need is really your business name, and a decent level of service. Of course... Read more.
Boise Paper Not Interesting Without the Cascade Tree
Perhaps one of the better paper brands was Boise Cascade. It, according to the Boise website, became a craft paper brand in 1958 in Wallula, Washington. Over the... Read more.
On the Shelves: Izod Leashes and Laura Ashley Dogpens. Really.
Our occasional ventures into oddlots, dollar stores and the like deliver quite special brand extensions and brand licensing. Our tops for today (and we admit we... Read more.