The Bandit Trans Am, a G.M. Chevrolet
TALLAHASSEE – A reproduction Trans Am, signed by Burt Reynolds, has been a hit on social media and in car shows this spring. The $115,000 car, a specialty... Read more.
Earl Hamner, Lou Dorfsman, The Waltons and the CBS Brand
Many believe that a brand is all about contriving some image for a commodity, and once you do that, to a particular degree of coolness or hipness or edginess, you... Read more.
Neo-Synephrine Nasal Atomizers Return
In the 1970s and 1980s, the little rounded atomizers of Neo-Synephrine were ubiquitous in medicine cabinets, a bulbous white bottle with a colored top, in either... Read more.
Bic Round Stic Grip, the Best Pen Ever
Sometimes, the best things are not necessarily the most expensive, or easy to find. Such is the case of the Bic Round Stick Grip, a pen that may be one of the best... Read more.
Texaco Still A Strong Brand
Texaco would do well to craft a strong separate identity from Chevron. For years, Texaco had separate brands like Havoline oil and Marfak lubrication, and a connection... Read more.
Kmart Tries Again With Blue Light
HOFFMAN ESTATES, Ill. – Kmart, a unit of Sears Holdings, has struggled for the last two decades. In the last two years, management has tried to give the brand... Read more.
Kodak Brings Back Super 8
Kodak is taking a route back to move forward as it reintroduces the Super 8 camera. In a press release, the company said it had built a “roadmap” that... Read more.
Classic Brands: Ritz Cheese Cloth, Since 1892
WEST CONSHOHOCKEN – The Ritz cloth brand was originally founded in 1892 by the John Ritzenthaler Company. This lower Manhattan (aren’t so many great... Read more.
Hilco Auctions A&P Brand Portfolio
MONTVALE, N.J. – A&P, one of the greatest brand names in the history of the United States, is up for auction, along with all the assets of the annoyingly... Read more.
Bremner Wafers Still Around, and Still Green
DENVER – One of the great cracker brands, still independent, is Bremner. They are classic cocktail party crackers, and none better. Of course, Mr. Bremner... Read more.