Hot Springs: Mountain Valley Spring Water Celebrates 150 Years
HOT SPRINGS, Ark. – America has many versions of Perrier. One such brand, a brand also particularly connected to green bottles, is Mountain Valley Spring Water,... Read more.
Topps Reinvents Historic Allen & Ginter Trading Card Brand
NEW YORK – A new set of Topps Allen & Ginter trading cards is out. The success of the series reveals one of the more unlikely reinventions of brands, namely... Read more.
Reader’s Digest Finds More User Content with Jukin Media
NEW YORK – Trusted Media Brands, the parent company of the original 2.0 content company Reader’s Digest, has acquired Jukin Media, the streaming and... Read more.
Hydrox Cookie Concern Over Oreo’s Monster Shelf Space
WASHINGTON, D.C. – The Newport Beach, Calif.-based candy maker LeafBrands, seller of the sandwich cookie Hydrox, has asked the Federal Trade Commission to... Read more.
Triscuit Appears Without Nabisco Triangle
CHICAGO – Occasionally, the family of Nabisco brands allows one of its step-children to appear without the familiar Nabisco red shield on the front. This is... Read more.
Dodge Continues Popular Talladega Nights Parody Ads
AUBURN HILLS, Mich. – Stop, Drop and Roll. Wonder Bread and Old Spice are at it again for an another Dodge ad parody from “Talladega Nights: The Ballad... Read more.
Guideposts Magazine Peels Off New Logo, Connick Cover
DANBURY, Conn. – The inspirational magazine Guideposts, since 1945 a wholesome, positive staple on American coffee tables and doctor office waiting rooms,... Read more.
Save A Lot Re-brands an Old Format
ST. LOUIS – The Netflix drama Outer Banks has cleverly reintroduced the teen mystery format to a new audience. The show, which has started a second season,... Read more.
Pepsi Hits Orange Juice in News of $3.3 Billion Tropicana Sale
BRADENTON – The news that PepsiCo, Inc. (NASDAQ: PEP) would sell Tropicana to the European private equity group PAI Partners for $3.3 billion should be a wake... Read more.
O’Sullivan: America’s Number One Heel
A BrandlandUSA reader asked about the history of America’s Number One Heel. The heel brand was O’Sullivan; it was the invention of Humphrey O’Sullivan,... Read more.