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Some GM cars aren’t selling. Why that’s a news flash! The Wall Street Journal reported today that General Motors has a large number of slow selling cars, including the Pontiac G5, Pontiac G8, Saab 9-7, Saab 9-5 and Saturn Astra. Apparently, they are pretty good cars, and get decent mileage.
The automotive blog The Truth About Cars by Martin Schwoerer reports that Talbot could return as an inexpensive car marque of Peugeot, perhaps made in Eastern Europe. They didn’t like the idea. We sort of do, but we do think he has raised a valid discussion about the meaning of
Forbes columnist Jerry Flint wrote a great column June 17, 2008 on the future of Ford Motor Company’s Mercury brand, and whether the sorta-dashing Ford President Mark Fields really wants to keep the brand. We love to read Flint because he loves great American companies and believes that Americans can
The idea of a brand-life cycle is (mostly) flat-out wrong. Certainly, brands have phases and iterations, but the wholesale jettisoning of old brands by large conglomerates is wasteful, especially in an era when much manufacturing has been sent abroad and licensing, sales and distribution are the remaining competencies of many