It doesn’t look good for Ford’s Mercury brand. In the April 23, 2008 Wall Street Journal, CEO Alan Mulally said just as much. In the 2007 Ford Motor Company Annual Report, the division sold 143,886 units, down from 180,000 in 2006. That’s a big drop. Of late, the division hasMORE HERE
One of the zippiest little Fords of all time will return to the U.S. market. It’s the Fiesta. The folks at Ford didn’t bring it back to please America. If that were the case, Ford would be bringing back the Country Squire, Galaxie 500 and Model A. No, the FiestaMORE HERE
The Detroit Electric brand is set to return almost 60 years after it shut down. Its hopefully the first of many American automotive brands that are is tapping into American automotive history for for some attention. Once only a museum exhibit, the resuscitated brand is a joint announcement between USMORE HERE
AUBURN HILLS – The news on Chrysler isn’t good. The company announced yesterday that it was drastically scaling down its dealer network, only a few months after killing off models like the PT Cruiser. The move will cost dealers millions, and is necessary because Chrysler isn’t selling enough cars toMORE HERE
The news that Chinese automaker CAIC will restart production of the MG signals a new era, and a good one. For the last 20 years, Western countries have suffered as production has moved offshore and once-great American brand names and manufacturing companies and divisions have been either shut down (Oldsmobile)MORE HERE
O.K., so the headline is a bit misleading. But it’s true, sort of. On a recent trip to a Sarasota, Florida Wal-Mart, BrandlandUSA discovered AMC Pacers and AMC Gremlins hiding behind the pet-and-pool aisle. Of course, these Gremlins and Pacers were toys, but they did bring back memories of theMORE HERE
O.K., so the Ford 500 wasn’t the big hit that Ford Motor Company wanted. Ford Chairman William Clay Ford‘s wish to have a sedan that would look respectable driving up to a country club failed. Was it the name? Or was it that the car design or engineering wasn’t thatMORE HERE
While most consider the MG defunct, Chinese automakers have done the impossible and brought the English cars back. And on top of that, they’ve also brought new life to that other former British Leyland brand, Rover. It’s a reminder to Detroit that there might be unlocked value (perhaps first overseas)MORE HERE
When International Harvester went bankrupt, one of the most famous icons of American business was split apart. Some units like the International Scout SUV disappeared entirely, but other units survived. One of the success stories was the Cub Cadet line of mowers, now owned by MTD. The product line marriedMORE HERE