Even if a venerable brand is beloved, companies still need to continue to invest in the product’s brand story. Such is the case with the key brands of Procter & Gamble, which has a long record in investing in its oldest brands. Last month, Target Corporation stores featured Crest, Secret,MORE HERE
ROCKLEDGE, FL – It seems that the historic Sea & Ski suntan lotion is coming back. Sea & Ski now has a new website, and promises to be on the shelves for the 2017 summer season. The manufacturer is Cross-Bands Manufacturing, LLC, 1938 Murrell Road, Rockledge, FL 32955. Smart geographicMORE HERE
It is always heartening when an old brand survives generations, world wars and multiple depressions and recessions. So it is that we noticed three brands that (sort of) live on, in various states of existence. Esso: The Esso brand is still viable around the world, and just because Raymond LoewyMORE HERE
NEW YORK – Colgate Palmolive is taking a smart path with some of its older brands, namely Speed Stick and Irish Spring. In recent weeks the company has updated advertising for the products, and included them in coupon supplements mailed with the Wall Street Journal and other publications. Colgate can illMORE HERE
* Editor’s note from 2021; the product is only available in limited quantities, and is no longer available as a new product in the U.S. BALTIMORE – There were no big parades in Baltimore in 2014, when Unilever’s brand Noxzema celebrated its centennial. It was hardly noticed there, though thereMORE HERE
Occasionally it is fun to look at a disappeared brand that was prominent on shelves. Such was the pain pill Vanquish. It is still made by Bayer, and competes with Excedrin, Anacin and Goody’s as an aspirin, acetaminophen and caffeine constructed pain reliever. It’s quite a competitive and genericized categoryMORE HERE
In the 1970s and 1980s, the little rounded atomizers of Neo-Synephrine were ubiquitous in medicine cabinets, a bulbous white bottle with a colored top, in either blue or green. Perhaps this is just a false memory, though it really does not matter, that my first grade teacher, tended to haveMORE HERE
The suntan lotion brand Sea & Ski has returned to the market, sort of. To many, the special scent of Sea & Ski reminds them of wonderful summers, and its absence from the market has saddened many BrandlandUSA readers, who have read about it on the History of Sea &MORE HERE
Some have asked BrandlandUSA to help them find the poultice Antiphlogistine. Hard to spell, and even harder to find. It was apparently one of those genius products that really worked, and still might have a market today if you could find it. In the early 20th century, Antiphlogistine was oneMORE HERE
LONDON – Funny how a small, old brand can captivate a current audience. Such is the appeal of Mason Pearson brushes. In many cases, brands such as Mason Pearson just disappear, with the company shutting down production and at best, farming out production to Asia, and at worst, shutting itMORE HERE