CHICAGO – Seven years ago, I proposed on Seeking Alpha that BP, formerly British Persia and British Petroleum and now just BP, bring back the Amoco brand as an option for franchisees. This was during the BP oil spill fiasco, which was, at the time, a big mess. They justMORE HERE

Texaco would do well to craft a strong separate identity from Chevron. For years, Texaco had separate brands like Havoline oil and Marfak lubrication, and a connection to the wealthy through its support of the Metropolitan Opera.

MOLLUSK, Virginia – One of the most brilliant recent relaunches of a great American brand is the rebirth of Gulf. The company almost totally disappeared, the only remnant being the assorted consumer products branded with Gulf. Pictured here, a new Gulf station and pump in the tiny “town” of Mollusk,MORE HERE

In the 1970s PBS television series Crockett’s Victory Garden, James Underwood Crockett detailed popular bug-killing brands he uses. Today, some are gone and some still around. Poison brands are interesting. We still remember some of them like chlordane and DDT, even though they are no longer used. We have listedMORE HERE

The news that BP stations are suffering under a growing boycott threat is natural and understandable. Consumers are frustrated with the federal government and Obama’s response. They will have to wait until November to vote. So a boycott threat is really the only thing they can do. Better than throwingMORE HERE