NEW YORK – We need to end this crap right now. Does everything have to be torn down, rebuilt, and then torn down again. So we are reading an AP story about Carlos Zambrano of the Cubs. It reads: Standing in the plush visitors’ clubhouse of Yankee Stadium, Carlos ZambranoMORE HERE
SEATTLE – A small-scale, but highly unlikely, brand revival will take place Thursday when the expansion Seattle Sounders F.C. take the field in Major League Soccer. While the sport remains a niche pastime in the United States, this legacy nickname shows the power of branding with an established and eagerMORE HERE
This site loves old brands that tenaciously cling to life even as they become prey of short-sighted conglomerates or a develop into a punchline. In that spirit, let us salute the National Invitation Tournament, the postseason college basketball affair that pits 32 teams not good enough to reach the highlyMORE HERE
REDONDO BEACH, Calif. – OK, so this is one of those “head- scratcher” returning brands that we had COMPLETELY forgotten about, and are wondering if this could be true. In February of 2010, there could be a New United States Football League. The old USFL only lived for two seasonsMORE HERE
Crocker, the California motorbike company, is back, led by Canadian Michael Schacht. The bikes were built between 1936 and 1942. Folks called them the Duesenberg of motorbikes. It was one of many brands in the U.S., including Vincent and Brough Superior, Indian and Harley. Forbes Life recently featured the brand,MORE HERE
We found a great thread on defunct or forgotten hockey brands on the website goaliestore.com. It is a good exercise to go looking to fan boards to find brands that are underutilized and authentic. Message boards always have fans that are more ardent, and thus tend to know the soulMORE HERE
We usually write about good brands that are screwed up. But this year, 2008, is the 50th anniversary of the Boston Whaler. The 50th year of the Unsinkable Boston Whaler. The company was founded in 1956 by Richard T. “Dick” Fisher and C. Raymond Hunt. Boston Whaler is now aMORE HERE