So much attention is focused on the fate of the Barbie brand that we forget the other great toy lines owned by Mattel including View-Master, Magic 8 Ball, ello, Polly Pocket and Fisher-Price. Mattel’s boys’ toy car line is composed of Hot Wheels, Tyco and Matchbox. Of the three, HotMORE HERE
PAWTUCKET, R.I. – As part of a massive promotion to celebrate the 45th anniversary of the iconic Easy-Bake oven, Hasbro (NYSE: HAS) is searching for the next Easy-Bake Baker of the Year. The EASY-BAKE 2009 “Baker of the Year” contest invites kids to enter with their baking “sous chef” parents,MORE HERE
For Americans to again embrace production, innovation, science and enthusiasm, we need to get kids, mainly young boys, doing crap with their brains and their hands. Science stuff. This Fourth of July weekend, we are thinking about great American brands with FIRE-POWER. And for decades, there has been no greaterMORE HERE
It’s time for Romper Room. Again. A Chicago company, River West Brands, has re-registered the defunct brand name, according to the USPTO. If you lived at the tail end of the baby boom and into Generation X, you remember Romper Room. It was a brilliant concept, led by Baltimore schoolteacherMORE HERE
If it’s Lego’s 50th birthday, there is a reason. They came up with a good thing. They stick to it. Oh, they might add a Star Wars line. But the basic product remains. BrandlandUSA Rule: If it’s good, stick with it. Add some new things, but don’t muck with theMORE HERE