There is something great about a brand that does not stick to its brand. Particularly industrial companies that go into the business of resorts. Modern management theory HATES this sort of thing, but they are wrong. Brands that do not stick to their brands are MORE interesting. They have depth.
Man, if you are anywhere near Florida, pick up some Gilda Crackers. Gilda’s are dry, non-salty crackers about the circumference of a mini-bagel. They are actually Cuban crackers. We were alerted to these wonderful baked crackers by Leorah Solomon, a South African-born, British educated soap maker and entrepreneuse in Sarasota,
For those who are interested in a perfect case study of how to revive a dead brand, look no further than Miami-based Perry Ellis International‘s revival of the Munsingwear Penguin. On an October 2007 weekend trip to Miami’s South Beach, the two-year-old flagship company store on Lincoln Road Mall was