Man, if you are anywhere near Florida, pick up some Gilda Crackers. Gilda’s are dry, non-salty crackers about the circumference of a mini-bagel. They are actually Cuban crackers. We were alerted to these wonderful baked crackers by Leorah Solomon, a South African-born, British educated soap maker and entrepreneuse in Sarasota,MORE HERE

If ever there was a reason to stick with a strange logo no matter what, take a look at this Nabisco logo, pictured above. It is from the side of a warehouse in Pensacola, Florida. It works. It describes the Six Rules of Company Brands. The company brand is anMORE HERE