WATERFORD, IRELAND – When I converse with anyone about an old, deceased brand, the conversation often comes to the point where we wonder about the brand’s value, especially if I am the only person who knows of the brand name. I came across a perfect situation while reviewing a MarchMORE HERE

How do you position a foreign brand if you are bringing it to the United States? The question came up over comments on LinkedIn.com’s Licensing, Merchandising and Brand Management discussion board. The points discussed the Jack Murphy brand, which is a 1922 heritage brand from Ireland that is eyeing theMORE HERE