HOBOKEN – Newell Brands, formerly Newell Rubbermaid, owns an astonishing array of classic brands. For those of us who like these classics, they are the owners of American crown jewels. These include Sunbeam, Shakespeare, Blue Diamond, Oster, Coleman, Sharpie, Rubbermaid, Elmer’s, Rawlings, Elmer’s Glue, Ball jars, X-ACTO knives, Crock-Pots, Dymo
Editor’s Note from 2021: The brand was revived in the summer of 2021. More HERE. Apparently, the “bold vivid color” of El Marko (or el Marko) markers, made by Flair, were not long lasting enough. The pens have disappeared, though Flair pens survive, made by Newell Rubbermaid’s Paper Mate division.