The closure of many Kmart stores, and the potential for the shutting down of the entire chain, reminded me of F. W. Woolworth, better known as Woolworth’s. At the time of their closure in 1997, they had many long-term leases and at well below market rates. For thus reason alone,MORE HERE
We heard from the Woodbine blog a question about brands that might be able to be revived, but be online only. The Woodbine Blog, part of the snazzy little Woodbine Agency in Winston-Salem, asks the question: Q: In the absence of any offline marketing support — no print, no TV,MORE HERE
In the UK, companies are fighting over the legacy of Woolworth’s, which was thought to be dead. Not only has the name brand Woolworth’s been purchased by the British online retailer Shop Direct, but a number of companies have purchased individual stores and redone the Woolworth’s concept, with a slightlyMORE HERE
SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project, an yearly contest of Prof. Sean Trapani, a specialist in branding and copywriting. The idea? Take an old brand and reinvent it for today. A full gallery of all the entries is at PhoenixMORE HERE
Woolworths Group PLC, while bankrupt, will survive as an online brand. The UK retailer Shop Direct UK has purchased the brand for an “undisclosed sum.” Sadly, it came just after the company announced the layoff of over 1,000 employees. The Independent reported that the sale of the Woolworths brand wasMORE HERE
LONDON – Woolworths Group PLC, one of the last remaining pieces of America’s F.W. Woolworth Company, might have a saviour for its brand. While the company, which is in bankruptcy administration, would be shut down, there are apparently groups interested in the company’s intellectual property, including the brand. In addition,MORE HERE
While Woolworth is still alive in Mexico, Bahrain, Oman, South Africa, the U.K. and Germany, Americans have had to go to eBay to get anything related to Woolworth’s. And that’s not only a pity, it’s a lost opportunity for struggling Foot Locker, the company that killed the brand off inMORE HERE