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Birdseye Orange Plus Remembered

March 7th, 2010 · 7 Comments

By Garland Pollard

Birdseye Orange PlusMountain Lakes, N.J. – We had a reader missing a favorite old product. It is the orange drink Bird’s Eye Orange Plus.

Orange Plus was a frozen orange drink that competed against Minute Maid. BrandlandUSA reader Nicholas Chicorikas says that it was around forever, and “tasted like nothing else. It was delicious. I can find no reference to it anywhere. ”

The Birds Eye brand, the pioneer in frozen foods, does survive, but the pulpy orange drink does not. It was sold in the 1950s to 1980s or so; if anyone has any more history, please add to the end of the story.

We love the Birds Eye brand. It was originally founded by Clarence Birdseye, who popularized freezing foods. Later, Birds Eye was part of General Foods, and the Birds Eye brand was sold to Curtis Burns/Agrilink in 1998. It was purchased by Pinnacle Foods of New Jersey, which has steadily been acquiring many great cast offs from General Foods.

The $1.3 billion acquisition, which closed in December 2009, had Pinnacle Foods Group LLC, a private equity portfolio company of The Blackstone Group, purchase Birds Eye Foods, Inc. from a holding company controlled by Vestar Capital Partners, Pro-Fac Cooperative, and Birds Eye Foods management. The transaction positions Pinnacle Foods as a leader in both the frozen and shelf-stable business segments. “Birds Eye Foods represents an ideal strategic fit,” said Bob Gamgort, CEO of Pinnacle Foods, in a press release last month.

Know anything more about Birds Eye Orange Plus or want to see it return? Leave a comment below.

More branding stories of interest:

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Kraft Ditching Nabisco Brand? Looks Like It.
Grape-Nuts Celebrate C.W. Post Heritage
Mercury's Future, Waiting to Hear About Postum
The Krafty Treatment of Sanka, Hardly Worth Beans
Junk the Food That the Kraft Heinz Trust Dumps

Tags: Grocery

7 responses so far ↓

  • 1 Greg Lance // Sep 19, 2010 at 6:17 pm

    Both Orange Plus and Bright & Early (an
    artifical orange frozen concentrate) were
    bought up by Coca Cola Foods sometime
    during the 1990’s. They may have been
    been sold again.

  • 2 Muriel // Jul 5, 2011 at 10:46 am

    Please, please bring back Orange Plus – I have not enjoyed any orange juice since the 80’s. I am going through chemo therapy for breat cancer and would ove some Orange Plus. I will buy it online if it cannot be sold close to me

  • 3 Fred V. // Aug 20, 2011 at 7:01 am

    I still have the glass container I used to make Orange Plus in, but nothing to put in it any more. I, too, have the occasional urge for Orange Plus and, although it has been probably 25 years, remember that nothing tasted quite like it. And half the fun was making it! I would love Orange Plus to be brought back – and will be it’s first customer if it is!!

  • 4 » Mad Men Confidential // May 10, 2012 at 4:59 pm

    […] B&B client and I was assigned to work on the introduction of two new products….Cool Whip and Orange Plus. Tom Griffin was my account supervisor and a great mentor. (Tom later went on to found the very […]

  • 5 Ray // Jun 12, 2017 at 7:55 pm

    My whole family would love to see it return.

  • 6 Michael Autrey // Sep 29, 2017 at 3:23 pm

    Is there a similar product to “orange plus”?

  • 7 Michael Autrey // Sep 29, 2017 at 3:24 pm

    Is there a similar product to “orange plus”?
    Is there?

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