In just about every restaurant kitchen, the decaffeinated coffee pot has an orange band. Ask a person under 30 why that band is colored orange, and they won’t know. They will know that it means decaf, but they won’t know why. The reason, of course, it is orange is because orange is the packaging color [...]

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A few notes of items in the news, or on my desk: The new Big G Kids Cereals ads from General Mills are great. Animated Lucky Charms leprechaun are talkin’ nutrition next to the kids. Smart stuff. I’m so cuckoo for Cocoa Puffs. And the leprechaun and Cocoa bird are in the SAME commercial. Postum [...]

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Mountain Lakes, N.J. – We had a reader missing a favorite old product. It is the orange drink Bird’s Eye Orange Plus. Orange Plus was a frozen orange drink that competed against Minute Maid. BrandlandUSA reader Nicholas Chicorikas says that it was around forever, and “tasted like nothing else. It was delicious. I can find [...]

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Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy. It’s a powdered gravy sold by Serv-Agen. Some have found it hard to locate on shelves. Carnation Breakfast Bars. Not sure why this is so popular but folks do [...]

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ST. LOUIS – Introduced in 1898, Grape-Nuts was the nation’s first cold cereal, though you can also eat it hot. It’s not grape, nor is it nuts, but instead  it is whole wheat, flour, salt and yeast. It is baked, and then ground up and baked again. A glorious process of American history alive and [...]

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Kraft ditching Nabisco? Frankly, that’s a bit of a scary headline for us brand fiends here at BrandlandUSA. But it is certainly worrisome that we found this bag of Wheat Thins without Nabisco in the corner. Is Kraft (NYSE: KFT) dropping the Nabisco brand, just like they ditched the storied and valuable General Foods brand? [...]

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NEW YORK – Need a new brand for a product launch? Thinking of starting a company and you haven’t established a product name or company name? The answer is BrandVault, a portfolio of “once popular but defunct” heritage company and product brand names. The BrandVault has 120 of these names, all ready in turn-key fashion [...]

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While there are several major salad dressing brands and many small labels, the majors have pretty much consolidated under three corporate banners: Kraft, Unilever, and the Marzetti division of Lancaster Colony.  Time has not been kind to heritage brands or flavors in this day of the “world brand”. Kraft (NYSE: KFT) has long been known [...]

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Why did Kraft turn General Foods into scrap? This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek‘s report, to differentiate the product brand Kraft from the company brand Kraft. Please read the article in [...]

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